ATB: Attribution Reports vs Trackity

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.

The short answer

  • ATB is detected on 9.3× as many Shopify stores as Trackity: 28 vs 3 as of Nov 4, 2026.
  • ATB lists 10 features Trackity’s listing doesn’t mention, including AI insights, Cohort analysis, Custom dashboards.

Head to head

Detected stores

ATB: 28
Trackity: 3

App Store reviews

ATB: 9
Trackity: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Multi-touch attribution and affiliate tracking for your store

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Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Feb 1, 2016
Apr 2, 2025
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
28active installs
  • Mystery Tackle Box
  • THELIFESTYLEDCO Shop
  • P Johnson
  • McCann Professional Dog Trainers
  • Zep Inc.
+23 more
3active installs
  • AK Bodyfashion
  • Taartdecoratie.nl
+1 more
Most common store size
11-50 products21%
1,001-5,000 products67%
Top countries
  • United States50%
  • Canada21%
  • United Kingdom11%
  • Netherlands67%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035FebJulAprAugNovMarOctAprATB: Attribution Reports: 1 reviews in February 2016ATB: Attribution Reports: 1 reviews in July 2018ATB: Attribution Reports: 2 reviews in April 2020ATB: Attribution Reports: 1 reviews in August 2020ATB: Attribution Reports: 1 reviews in November 2021ATB: Attribution Reports: 1 reviews in March 2022ATB: Attribution Reports: 3 reviews in October 2024ATB: Attribution Reports: 1 reviews in April 2026
ATBTrackityCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$199/month
—
Plans
Pro Plan$199/month
14-day free trial$10 per 1000 MUVs > 10K MUVs
  • · 1 Store
  • · 5 Attribution Models
  • · 5 Custom Reports
  • · All Ad Connectors
  • · Email Support
  • · Klaviyo Integration
Free
Coverage
17 of 21 features81%
11 of 21 features52%
Unique strengths
  • AI insights
  • Cohort analysis
  • Custom dashboards
  • Custom reports
  • +6 more
  • Activity tracking
  • Checkout analytics
  • GDPR compliance
  • Purchase tracking
Analytics
81%17/21
52%11/21
Customer behavior
86%6/7
57%4/7
Marketing and sales
71%5/7
71%5/7
Visuals and reports
86%6/7
29%2/7
1074onlybothonly
ATBTrackity21 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

ATB4.8(9)TrackityNo rating yet
Works with also listed by another
  • Checkout
  • google ads
  • pinterest
  • tiktok
  • meta
  • klaviyo
  • recharge
—
How it sells itself

Attribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.

Get complete visibility into your customer journey with real-time attribution tracking. Our app ensures accurate conversion tracking, even with ad blockers and privacy settings. You can optimize ad spend, improve targeting, and make data-driven decisions with precise insights from every touchpoint. Automated reconciliation eliminates data gaps, while seamless Shopify integration makes setup easy.

Key points
  • Connect all major ad platforms including Meta, Google, Pinterest and TikTok
  • Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
  • Customizable multi touch models and reports give you complete control
  • Real-time attribution – Track customer journeys across all touchpoints.
  • Ad blocker resilience – Capture data even with privacy-focused browsers.
  • Automated reconciliation – Ensure accurate analytics with data matching.
Screenshots
See ROAS for each of your Channels down to the ad level
Audit every touch on the path to conversion for every customerTrustworthy campaign performace reporting
API Verification
Dashboard OverviewAnalytics ViewTurn every click into measureable growth.

Installed with

ATB4.8(9)TrackityNo rating yet

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureATBTrackity
Detected stores28(ahead)as of Nov 4, 20263as of Nov 4, 2026
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesBusiness & Industrial, Food, Beverages & Tobacco, Apparel & AccessoriesApparel & Accessories, Business & Industrial, Home & Garden
Top store countriesUnited States, Canada, United KingdomNetherlands

Reviews

MeasureATBTrackity
App Store rating4.8 ★Not published
App Store reviews9Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureATBTrackity
Free planNot listedNot listed
Lowest paid monthly plan$199/monthNo monthly plan listed
Longest free trial14 daysNot listed
Plans listed1Not published

Listing

MeasureATBTrackity
Shopify category rank#452in AnalyticsNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedFeb 1, 2016Apr 2, 2025
Languages1English1English
DeveloperAttribution Inc.Trackity

FAQ

ATB and Trackity: common questions

Which is more popular, ATB or Trackity?
ATB is detected on 9.3× as many Shopify stores as Trackity: 28 vs 3 as of Nov 4, 2026.
What features does each app list that the other doesn’t?
ATB lists 10 the others don’t mention, such as AI insights, Cohort analysis, Custom dashboards, Custom reports. Trackity lists 4 the others don’t mention, such as Activity tracking, Checkout analytics, GDPR compliance, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.