ATB: Attribution Reports vs RedTrack
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- ATB is detected on 2.2× as many Shopify stores as RedTrack: 29 vs 13 as of Nov 9, 2026.
- Only RedTrack lists a free plan. Paid plans start at $199/month for ATB and $99/month for RedTrack.
- ATB lists 6 features RedTrack’s listing doesn’t mention, including AI insights, Historical analysis, Page views.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
- United States
- Hong Kong
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Relay
- · 1 store
- · 1 user
- · AI dashboard
- · Ads Manager (read-only)
- · CAPI for Meta, TikTok, Google, etc.
- · Conversion tracking
Brand
- · 2 AI dashboards
- · 3 stores
- · Ad spend sync, 1h ad-level
- · CAPI for Meta, TikTok, Google, etc.
- · Conversion path report
- · MCP
Agency
- · 4 AI dashboards
- · Everything in brand, plus:
- · Priority support
- · Setup assistance
- · Unlimited stores
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
RedTrack connects to your store and tracks your campaigns. It shows you what every campaign, ad set and ad delivered, measured on your own 1st party data and attribution rules you set, not on what API pulls from Meta or Google dashboard. RedTrack records clicks and conversions server-side, from your store, at the moment they happen.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- Server-side conversion tracking and Conversion API
- Revenue and ROAS by channel, campaign, and creative
- Attribution modelling
- Customer cohorts and lifetime value
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB |  RedTrack |
|---|---|---|
| Detected stores | 29(ahead) | 13 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | United States, Canada, United Kingdom | United States, Hong Kong, India |
Reviews
| Measure | ATB | RedTrack |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ATB and RedTrack: common questions
- Which is more popular, ATB or RedTrack?
- ATB is detected on 2.2× as many Shopify stores as RedTrack: 29 vs 13 as of Nov 9, 2026.
- Is ATB or RedTrack cheaper?
- Only RedTrack lists a free plan. Paid plans start at $199/month for ATB and $99/month for RedTrack. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ATB lists 6 the others don’t mention, such as AI insights, Historical analysis, Page views, Pixel tracking. RedTrack lists 2 the others don’t mention, such as Multi-store reports, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.