ATB: Attribution Reports vs North Star Metric
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- ATB is detected on 29× as many Shopify stores as North Star Metric: 29 vs 1 as of Nov 9, 2026.
- Only North Star Metric lists a free plan. Paid plans start at $199/month for ATB and $99/month for North Star Metric.
- ATB lists 7 features North Star Metric’s listing doesn’t mention, including Custom dashboards, Custom reports, Data export.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Free
Growth
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
Most attribution tools rely on cookies that Safari deletes after 7 days. North Star Metric uses server-side fingerprinting to identify returning visitors without cookies. Every match is verified server-side. No statistical modeling, no guesswork. When we say a Meta ad drove a purchase, we prove it. Install the tracking pixel in one click.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- Server-side tracking that works after iOS 14 — no cookies needed
- First-touch and last-touch attribution across Meta, Google, and TikTok
- Real-time orders dashboard with customer RFM segmentation and cohort analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB |  North Star Metric |
|---|---|---|
| Detected stores | 29(ahead) | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Apparel & Accessories |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ATB | North Star Metric |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ATB | North Star Metric |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $199/month | $99/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | ATB | North Star Metric |
|---|---|---|
| Shopify category rank | #456 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 1, 2016 | May 25, 2026 |
| Languages | 1 | 1 |
| Developer | Attribution Inc. | North Star Metric |
FAQ
ATB and North Star Metric: common questions
- Which is more popular, ATB or North Star Metric?
- ATB is detected on 29× as many Shopify stores as North Star Metric: 29 vs 1 as of Nov 9, 2026.
- Is ATB or North Star Metric cheaper?
- Only North Star Metric lists a free plan. Paid plans start at $199/month for ATB and $99/month for North Star Metric. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ATB lists 7 the others don’t mention, such as Custom dashboards, Custom reports, Data export, Pixel tracking. North Star Metric lists 2 the others don’t mention, such as Activity tracking, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.