ATB: Attribution Reports vs Lucidly: Meta Ads Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ATB, Oct 13, 2026 for Lucidly.
The short answer
- On the Shopify App Store: ATB 4.8 from 9 reviews and Lucidly 5.0 from 2 reviews.
- Only Lucidly lists a free plan. Paid plans start at $199/month for ATB and $39/month for Lucidly.
- ATB lists 7 features Lucidly’s listing doesn’t mention, including Custom dashboards, Custom reports, Event tracking.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Free
- · 90 days of Meta Ad customers data
- · Customer demographics & geography
- · Lucidly vs UTMs performance comparison
- · New vs returning customer breakdown
- · Top-converting ads & spend analysis
Starter
- · 1 Year+ Meta-acquired customers revealed
- · Customer demographics & geography
- · Explorable and downloadable order data
- · New vs. returning customer breakdown
- · Product & first-purchase insights
- · Top-converting ads & spend analysis
Growth
- · 1 Year+ Meta-acquired customers revealed
- · Customer demographics & geography
- · Explorable and downloadable order data
- · New vs. returning customer breakdown
- · Over 500 orders per month
- · Product & first-purchase insights
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
Meta tells you how many conversions it drove, but never which customers. Lucidly's matches each Meta conversion against the corresponding Shopify order allowing you to see who is new, their LTV, the products they buy, and the ads that convert new customers.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- See which Meta customers are genuinely new, repeat, or retargeted
- Know your Meta customers' 12-month LTV instantly - no waiting for new data
- Know which products acquire new customers - and what they buy next
- See which ads truly perform, ranked by verified revenue, not guesswork
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB |  Lucidly |
|---|---|---|
| Detected stores | 29 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ATB | Lucidly |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 9(ahead) | 2 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ATB and Lucidly: common questions
- Is ATB or Lucidly cheaper?
- Only Lucidly lists a free plan. Paid plans start at $199/month for ATB and $39/month for Lucidly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ATB or Lucidly?
- On the Shopify App Store: ATB 4.8 from 9 reviews and Lucidly 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- ATB lists 7 the others don’t mention, such as Custom dashboards, Custom reports, Event tracking, Page views. Lucidly lists 2 the others don’t mention, such as Forecasting, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ATB, Oct 13, 2026 for Lucidly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ATB, Oct 13, 2026 for Lucidly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.