ATB: Attribution Reports vs Fueled Attribution Suite
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for ATB, Oct 13, 2026 for Fueled Attribution Suite.
The short answer
- On the Shopify App Store: ATB 4.8 from 9 reviews and Fueled Attribution Suite 4.7 from 27 reviews.
- Paid plans start at $199/month for ATB and $17/month for Fueled Attribution Suite.
- ATB lists 13 features Fueled Attribution Suite’s listing doesn’t mention, including AI insights, Analytics dashboard, Cohort analysis.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Fueled Starter
- · Stream events to Google Analytics 4
- · Track offline purchases into GA4
Starter Plus
- · Improve your ROAS with a robust setup
- · Send Enhanced Conversions to Google Ads
- · Send Remarketing events to Google Ads
- · Stream events to GA4
Fueled Standard
- · Access to dedicated Slack support
- · Facebook Pixel/CAPI integration
- · Send Enhanced Conversions to Google Ads
- · Stream events into GA4
Fueled Advanced
- · Access to all of our CAPI integrations
- · Access to our 1st-Party ID Graph
- · Access to server-side Klaviyo events
- · Premium support
- · Segment.com integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
Improve ROAS with Better Data. Fueled Attribution makes it easy to get up & running with Google Analytics (GA4), Google Ads Enhanced Conversions, Facebook Pixel/Conversion API, and Segment in minutes. No coding is required. Leverage our client-side & server-side tracking for reliable attribution. Customize events using our attribution library & data layer.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- Easy, No-Code Install. Track a dozen event types in GA4 & Adwords in minutes.
- Make better decisions & increase ROAS with accurate FB & Google Ads attribution.
- Track every purchase, including POS & recurring with server-side attribution.
- Fully customizable client-side tracking solution for Google, Facebook & Segment.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB | Fueled Attribution Suite |
|---|---|---|
| Detected stores | 29 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ATB | Fueled Attribution Suite |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 4.7 ★ |
| App Store reviews | 9 | 27(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ATB | Fueled Attribution Suite |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $199/month | $17/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | ATB | Fueled Attribution Suite |
|---|---|---|
| Shopify category rank | #453 | #363(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 1, 2016 | Oct 3, 2022 |
| Languages | 1 | 1 |
| Developer | Attribution Inc. | Fueled |
FAQ
ATB and Fueled Attribution Suite: common questions
- Is ATB or Fueled Attribution Suite cheaper?
- Paid plans start at $199/month for ATB and $17/month for Fueled Attribution Suite. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ATB or Fueled Attribution Suite?
- On the Shopify App Store: ATB 4.8 from 9 reviews and Fueled Attribution Suite 4.7 from 27 reviews.
- What features does each app list that the other doesn’t?
- ATB lists 13 the others don’t mention, such as AI insights, Analytics dashboard, Cohort analysis, Custom dashboards. Fueled Attribution Suite lists 2 the others don’t mention, such as Activity tracking, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for ATB, Oct 13, 2026 for Fueled Attribution Suite; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for ATB, Oct 13, 2026 for Fueled Attribution Suite. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.