ATB: Attribution Reports vs Fenryl Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ATB, Oct 13, 2026 for Fenryl Pixel.
The short answer
- Only Fenryl Pixel lists a free plan. Paid plans start at $199/month for ATB and $0.99/month for Fenryl Pixel.
- ATB lists 12 features Fenryl Pixel’s listing doesn’t mention, including AI insights, Cohort analysis, Custom dashboards.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Free
- · 60 days of raw session data retention
- · Aggregated insights for old sessions
- · No limits on usage
- · Unlimited number of ad accounts
- · Unlimited number of customer sessions
- · Unlimited number of orders
Data Retention Pro
- · All features from Free
- · Raw session data retention up to 1 year
Data Retention Ult
- · All features from Free
- · Raw session data retention up to 5 years
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
Fenryl Pixel provides another way to look at ad performance. Fenryl Pixel provides a first-party, store-side view of what actually happened across traffic from Google Ads, TikTok Ads and Facebook Ads. It reduces blind spots caused by ad blockers and browser tracking limits, offering a transparent last-click lens across platforms. Lightweight by design, Fenryl stores no order data and collects no PII.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- Cross-platform ad attribution for Google Ads, TikTok Ads, and soon Facebook Ads
- Unified dashboard with filters for campaigns ad groups and ads
- First-party tracking that reduces blind spots and blocked events
- Lightweight design: no PII, no stored order or ad data
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB |  Fenryl Pixel |
|---|---|---|
| Detected stores | 29 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ATB | Fenryl Pixel |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ATB | Fenryl Pixel |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $199/month | $0.99/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | ATB | Fenryl Pixel |
|---|---|---|
| Shopify category rank | #456 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 1, 2016 | Feb 2, 2026 |
| Languages | 1 | 1 |
| Developer | Attribution Inc. | Fenryl Labs Inc |
FAQ
ATB and Fenryl Pixel: common questions
- Is ATB or Fenryl Pixel cheaper?
- Only Fenryl Pixel lists a free plan. Paid plans start at $199/month for ATB and $0.99/month for Fenryl Pixel. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ATB lists 12 the others don’t mention, such as AI insights, Cohort analysis, Custom dashboards, Custom reports. Fenryl Pixel lists 2 the others don’t mention, such as Activity tracking, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ATB, Oct 13, 2026 for Fenryl Pixel; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ATB, Oct 13, 2026 for Fenryl Pixel. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.