ATB: Attribution Reports vs DataFirst Track
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- ATB is detected on 3.6× as many Shopify stores as DataFirst Track: 29 vs 8 as of Nov 9, 2026.
- ATB lists 11 features DataFirst Track’s listing doesn’t mention, including AI insights, Cohort analysis, Custom dashboards.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
DataFirst Track zeichnet jeden Touchpoint der Customer Journey über alle Affiliate-Netzwerke und Marketing-Kanäle hinweg auf. Die App bestimmt, welcher Kanal die Provision für jede Bestellung verdient. Besuchersessions werden von der Landingpage bis zum Checkout verfolgt, inklusive Produktansichten, Warenkorb und Kaufdetails. Server-Side-Tracking sichert zuverlässige Daten auch bei Browser-Blockern.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- Kanalübergreifende Marketing-Attribution
- Doppelte Absicherung durch Dual-Tracking
- Automatische Provisionsdeduplizierung
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB |  DataFirst Track |
|---|---|---|
| Detected stores | 29(ahead) | 8 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Sporting Goods, Furniture, Hardware |
| Top store countries | United States, Canada, United Kingdom | Germany |
Reviews
| Measure | ATB | DataFirst Track |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ATB | DataFirst Track |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $199/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | ATB | DataFirst Track |
|---|---|---|
| Shopify category rank | #456(ahead) | #1166 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 1, 2016 | May 8, 2026 |
| Languages | 1 | 1 |
| Developer | Attribution Inc. | DFS DataFirst Solutions GmbH |
FAQ
ATB and DataFirst Track: common questions
- Which is more popular, ATB or DataFirst Track?
- ATB is detected on 3.6× as many Shopify stores as DataFirst Track: 29 vs 8 as of Nov 9, 2026.
- What features does each app list that the other doesn’t?
- ATB lists 11 the others don’t mention, such as AI insights, Cohort analysis, Custom dashboards, Custom reports. DataFirst Track lists 1 the others don’t mention, such as Activity tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.