ATB: Attribution Reports vs Crux Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026.
The short answer
- ATB is detected on 5.8× as many Shopify stores as Crux Analytics: 29 vs 5 as of Nov 7, 2026.
- ATB lists 9 features Crux Analytics’s listing doesn’t mention, including AI insights, Cohort analysis, Custom reports.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
- Canada
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
Merchants run ads across multiple channels but cannot tell which ones actually lead to sales. Crux Analytics tracks visitor journeys from first click to checkout and attributes revenue to each marketing touchpoint. Compare five attribution models to understand which campaigns drive awareness versus which close sales.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- Five attribution models to see which marketing channels drive your sales
- Visual journey maps showing how customers navigate from entry to checkout
- Automatic UTM tracking captures campaign data from all your marketing links
- Product affinity reports reveal which items customers browse together
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB |  Crux Analytics |
|---|---|---|
| Detected stores | 29(ahead) | 5 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Apparel & Accessories, Health & Beauty, Media |
| Top store countries | United States, Canada, United Kingdom | Canada, United States |
Reviews
| Measure | ATB | Crux Analytics |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ATB | Crux Analytics |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $199/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | ATB | Crux Analytics |
|---|---|---|
| Shopify category rank | #453 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 1, 2016 | Jan 19, 2026 |
| Languages | 1 | 1 |
| Developer | Attribution Inc. | Encrux |
FAQ
ATB and Crux Analytics: common questions
- Which is more popular, ATB or Crux Analytics?
- ATB is detected on 5.8× as many Shopify stores as Crux Analytics: 29 vs 5 as of Nov 7, 2026.
- What features does each app list that the other doesn’t?
- ATB lists 9 the others don’t mention, such as AI insights, Cohort analysis, Custom reports, Data export. Crux Analytics lists 3 the others don’t mention, such as Checkout analytics, Funnel analysis, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.