ATB: Attribution Reports vs Conversion Compass
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ATB, Oct 13, 2026 for Conversion Compass.
The short answer
- Only Conversion Compass lists a free plan. Paid plans start at $199/month for ATB and $29/month for Conversion Compass.
- ATB lists 11 features Conversion Compass’s listing doesn’t mention, including AI insights, Analytics dashboard, Cohort analysis.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Free
- · Attribution summary by traffic source
- · CSV export for the last 3 days
- · Last 3 days of order conversion data
Monthly Plan
- · Drill-down by source & medium
- · First & last-touch attribution
- · Full CSV export (any range)
- · Full history: any date range
- · Multi-session journey insights
Annual Plan
- · All Monthly features, lower price
- · First & last-touch attribution
- · Full CSV export (any range)
- · Full history: any date range
- · Multi-session insights + save ~17%
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
Stop guessing where your sales come from! Conversion Compass shows exactly which marketing channels and campaigns drive real orders—not just clicks. Track orders from Google Ads, Facebook, Instagram, email campaigns, Reddit, TikTok, and any traffic source. Complete UTM parameter data reveals which campaigns generate actual revenue. Make data-driven decisions about your marketing spend.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- Track orders from Google, Facebook, Klaviyo, Reddit, TikTok, and more
- Automatic UTM tracking shows source, medium, campaign, term, and content
- Live dashboard displays order metrics and revenue totals by traffic source
- Filter by date range, campaign, or any parameter to analyze performance
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB |  Conversion Compass |
|---|---|---|
| Detected stores | 29 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ATB | Conversion Compass |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ATB | Conversion Compass |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $199/month | $29/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | ATB | Conversion Compass |
|---|---|---|
| Shopify category rank | #456(ahead) | #618 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 1, 2016 | Jan 5, 2026 |
| Languages | 1 | 1 |
| Developer | Attribution Inc. | Front Row Sales |
FAQ
ATB and Conversion Compass: common questions
- Is ATB or Conversion Compass cheaper?
- Only Conversion Compass lists a free plan. Paid plans start at $199/month for ATB and $29/month for Conversion Compass. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ATB lists 11 the others don’t mention, such as AI insights, Analytics dashboard, Cohort analysis, Event tracking. Conversion Compass lists 2 the others don’t mention, such as Checkout analytics, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ATB, Oct 13, 2026 for Conversion Compass; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ATB, Oct 13, 2026 for Conversion Compass. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.