Attribute: Checkout Survey vs ATB: Attribution Reports
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Attribute, Nov 9, 2026 for ATB.
The short answer
- On the Shopify App Store: Attribute 3.0 from 2 reviews and ATB 4.8 from 9 reviews.
- Paid plans start at $39/month for Attribute and $199/month for ATB.
- ATB lists 17 features Attribute’s listing doesn’t mention, including AI insights, Analytics dashboard, Cohort analysis.
Head to head
Let your customers tell you how they found you.
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · 1,000 Survey Entries per Month
Professional
- · 5,000 Survey Entries per Month
- · Klaviyo Integration
Unlimited
- · Klaviyo Integration
- · Unlimited Survey Entries per Month
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribute lets you see exactly where your customers are actually coming from. Get direct insight into which advertising and growth strategies are working and which ones aren't - by getting 1st party data straight from your customers. Get clear visual insights, charts, and reporting without any heavy lifting from the brand.
Attribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Attribute |  ATB |
|---|---|---|
| Detected stores | Not published | 29 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories |
| Top store countries | Not published | United States, Canada, United Kingdom |
Reviews
| Measure | Attribute | ATB |
|---|---|---|
| App Store rating | 3.0 ★ | 4.8 ★(ahead) |
| App Store reviews | 2 | 9(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Attribute and ATB: common questions
- Is Attribute or ATB cheaper?
- Paid plans start at $39/month for Attribute and $199/month for ATB. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Attribute or ATB?
- On the Shopify App Store: Attribute 3.0 from 2 reviews and ATB 4.8 from 9 reviews.
- What features does each app list that the other doesn’t?
- ATB lists 17 the others don’t mention, such as AI insights, Analytics dashboard, Cohort analysis, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Attribute, Nov 9, 2026 for ATB; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Attribute, Nov 9, 2026 for ATB. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.