Assortion: Upsell & Bundles vs Essential Upsell & Cross Sell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Essential Upsell & Cross Sell is detected on 203× as many Shopify stores as Assortion: 14,642 vs 72 as of Nov 8, 2026.
- On the Shopify App Store: Assortion 4.9 from 331 reviews and Essential Upsell & Cross Sell 5.0 from 2,481 reviews.
- Both list a free plan. Paid plans start at $9.99/month for Assortion and $9.99/month for Essential Upsell & Cross Sell.
- Assortion lists 31 features Essential Upsell & Cross Sell’s listing doesn’t mention, including Announcements, BOGO, Cart discounts.
Head to head
Frequently bought together, upsell bundles, related products
- United States
- Australia
- Denmark
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Development
- · All features are included
- · Free for development stores
0-50 ORDERS
- · Bundles
- · Cart customization
- · Live support
- · Product addons
- · Upsells
50-200 ORDERS
- · Bundles
- · Cart customization
- · Live support
- · Product addons
- · Upsells
200-500 ORDERS
- · Bundles
- · Cart customization
- · Live support
- · Product addons
- · Upsells
Free
- · Analytics
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $100 additional revenue generated
Starter
- · Analytics
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $500 additional revenue generated
Essential
- · Analytics
- · Cart page offers
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $1000 additional revenue generated
Growth
- · Analytics
- · Cart page offers
- · Post-purchase offers
- · Product page offers
- · Translations
- · Up to $2500 additional revenue generated
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAssortion is a one-stop-shop for all your upsell and cross-sell needs. Instead of using 5 different apps with separate integration, analytics, learning curve, impact on loading speed, we offer same functionality with integrated analytics, consistent design across widgets with very easy to use UI.
Boost AOV with the Essential Upsell app, offering customizable product upsell & cross-sell & "add to cart" widgets. Display frequently bought together (FBT), related products & product addons on product page & cart drawer. Create upsell and cross-sell strategies with "also like" product recommendations, product bundles, buy x get y & one-click upsells.
- Create bundles of frequently bought products and upsell offers
- Offer product add-ons that can be added to cart alongside a main product
- Incentivize customers to buy more with quantity breaks / volume discounts
- Create special post purchase offers after customers place an order
- Sell more by recommending frequently bought products & related products
- Add automatic discounts to your upsell and cross-sell products.
- Select from 20 pre-madde templates, all of which are easily customizable.
- Product page upsell - Add upsell & cross-sell products to your product page.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Assortion |  Essential Upsell & Cross Sell |
|---|---|---|
| Detected stores | 72 | 14,642(ahead) |
| Net store change, 28 days | −1 | −8 |
| Stores added, 28 days | Not enough data | 363 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Australia, Denmark | United States, United Kingdom, Australia |
Reviews
| Measure | Assortion | Essential Upsell & Cross Sell |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 331 | 2,481(ahead) |
| New reviews, 28 days | 0 | 60(ahead) |
| Reviewers a year or more in | 58%(ahead) | 12% |
Pricing
| Measure | Assortion | Essential Upsell & Cross Sell |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Assortion | Essential Upsell & Cross Sell |
|---|---|---|
| Shopify category rank | #48 | #13 |
| Shopify App Charts | Not on this week’s charts | #47 on the Shoplist 100 |
| Built for Shopify | Yes | Yes |
| Launched | Dec 28, 2021 | Jun 10, 2024 |
| Languages | 1 | 1 |
| Developer | Assortion | Essential Bundles & Upsells |
FAQ
Assortion and Essential Upsell & Cross Sell: common questions
- Which is more popular, Assortion or Essential Upsell & Cross Sell?
- Essential Upsell & Cross Sell is detected on 203× as many Shopify stores as Assortion: 14,642 vs 72 as of Nov 8, 2026.
- Is Assortion or Essential Upsell & Cross Sell cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Assortion and $9.99/month for Essential Upsell & Cross Sell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Assortion or Essential Upsell & Cross Sell?
- On the Shopify App Store: Assortion 4.9 from 331 reviews and Essential Upsell & Cross Sell 5.0 from 2,481 reviews.
- What features does each app list that the other doesn’t?
- Assortion lists 31 the others don’t mention, such as Announcements, BOGO, Cart discounts, Countdown timers. Essential Upsell & Cross Sell lists 16 the others don’t mention, such as AI recommendations, Bundles, Cart upsell, Custom rules. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.