Aserta vs Tru Identity Compliance
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Aserta, Oct 13, 2026 for Tru Identity Compliance.
The short answer
- Tru Identity Compliance lists 3 features Aserta’s listing doesn’t mention, including Compliance reports, Policy management, Tax compliance.
Head to head
Standard Module
- · 30-day free trial
- · Audit reports and label printing
- · From $15/mo for 1 standard module
- · Full product auditing dashboard access
- · Pay only for modules you enable
- · UK modules available now
Prop65 coming soon
- · Audit reports and label printing (Incl)
- · Automated store catalogue sync no coding
- · Find California restricted ingredients
- · Pay only for modules you enable
- · Prop 65 Premium from $49/mo California
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureContinuous Compliance Monitoring for Shopify Food Product Pages Automatically scan product descriptions for UK food allergen requirements, including Natasha's Law to emphasise all 14 major allergens in ingredient lists.
Tru automatically manages your catalog's import compliance and documentation. As you add or update products, Tru keeps everything current across all regions, ensuring compliance with ever-changing regulations and keeping operations smooth. Tru automatically identifies necessary regulations for every region you sell in and alerts you immediately if any action is needed, keeping you ahead of compliance requirements.
- Auto-scan your catalogue for restricted chemicals, allergens, and ingredients.
- Choose compliance modules: Prop 65, FDA, Natasha's Law, or AU/NZ beauty
- Export PDF audit reports highlighting risk ingredients for quick remediation.
- Track flagged products instantly in a secure real-time compliance dashboard.
- Product Screening: Mitigate import risks before selling into a new country
- Hands-off operations: Your team gets notified when exceptions or risks pop up
- Supply chain transparency: Give your customers insight into your supply chain
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Aserta |  Tru Identity Compliance |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Aserta | Tru Identity Compliance |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Aserta | Tru Identity Compliance |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $15/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | Aserta | Tru Identity Compliance |
|---|---|---|
| Shopify category rank | Not enough data | #240 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 18, 2026 | Dec 25, 2024 |
| Languages | 1 | 1 |
| Developer | Aserta Ltd | Tru Identity, Inc. |
FAQ
Aserta and Tru Identity Compliance: common questions
- What features does each app list that the other doesn’t?
- Tru Identity Compliance lists 3 the others don’t mention, such as Compliance reports, Policy management, Tax compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Aserta, Oct 13, 2026 for Tru Identity Compliance; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Aserta, Oct 13, 2026 for Tru Identity Compliance. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.