Aserta vs Tracewell ‑ GPSR for EU & UK
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026.
The short answer
- Only Tracewell lists a free plan. Paid plans start at $15/month for Aserta and $14.99/month for Tracewell.
- Tracewell lists 1 features Aserta’s listing doesn’t mention, including Compliance reports.
Head to head
Standard Module
- · 30-day free trial
- · Audit reports and label printing
- · From $15/mo for 1 standard module
- · Full product auditing dashboard access
- · Pay only for modules you enable
- · UK modules available now
Prop65 coming soon
- · Audit reports and label printing (Incl)
- · Automated store catalogue sync no coding
- · Find California restricted ingredients
- · Pay only for modules you enable
- · Prop 65 Premium from $49/mo California
Free
- · EU Responsible Person
- · Manual apply to all products
- · Manufacturer details on every product EU
- · Storefront safety block (EU)
Pro
- · Auto-apply to new products
- · Bulk CSV + marketplace export
- · Compliance certificate (PDF)
- · UK Responsible Person + UK compliance
- · Warnings translated into 24 EU languages
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureContinuous Compliance Monitoring for Shopify Food Product Pages Automatically scan product descriptions for UK food allergen requirements, including Natasha's Law to emphasise all 14 major allergens in ingredient lists.
The EU GPSR and UK product safety rules require every product to show a manufacturer, an EU/UK Responsible Person and an importer with a contact address. GPSR Compliance handles it: spot products missing data, enter your details once, and apply them to your whole catalogue in one click.
- Auto-scan your catalogue for restricted chemicals, allergens, and ingredients.
- Choose compliance modules: Prop 65, FDA, Natasha's Law, or AU/NZ beauty
- Export PDF audit reports highlighting risk ingredients for quick remediation.
- Track flagged products instantly in a secure real-time compliance dashboard.
- Add manufacturer, EU & UK Responsible Person and importer once, apply to all
- Safety warnings auto-translated into 24 EU languages for each shopper
- Declaration of Conformity & user-manual links, plus traceability (model, batch)
- Compliance dashboard plus a downloadable PDF compliance certificate
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Aserta |  Tracewell |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Aserta | Tracewell |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Aserta and Tracewell: common questions
- Is Aserta or Tracewell cheaper?
- Only Tracewell lists a free plan. Paid plans start at $15/month for Aserta and $14.99/month for Tracewell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Tracewell lists 1 the others don’t mention, such as Compliance reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.