Ascend vs Decile ‑ Customer Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 3, 2026 for Ascend, Oct 13, 2026 for Decile.
The short answer
- On the Shopify App Store: Ascend 5.0 from 3 reviews and Decile 5.0 from 25 reviews.
- Decile lists 8 features Ascend’s listing doesn’t mention, including AI insights, Benchmarking, Cohort analysis.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · 100s of add’l customer attributes
- · Customer and Product Analytics
- · Predictive LTV and Lifecycle Segments
- · Syncs to popular marketing channels
Scale
- · Everything in Growth
- · Strategic Meetings with Customer Success
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWe’re a Decision Platform, Ascend supercharges your business by collating all your key analytic data and displaying it all in one place. With powerful data visualisation and business intelligence tools, Ascend transforms your database analytics into actionable insights that drive eCommerce growth. No more searching. No more spreadsheets. Everything is at your fingertips.
Decile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly.
- Sync Shopify & other data providers to a centralised, user-friendly interface
- Empowers merchants with swift, informed decisions through decisive data insights
- Explore trends, export reports, and make swift decisions within the Insights Lab
- Analytics: Customer cohorts, product analytics, sequential purchase reports
- Enrichment: Personas built on hundreds of demographic and psychographic traits
- Segmentation: Build and compare segments to identify high value customers
- Predictive Models: Elevate marketing with predictive LTV and lifecycle segments
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Ascend |  Decile |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Ascend | Decile |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 3 | 25(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Ascend and Decile: common questions
- Which has better reviews, Ascend or Decile?
- On the Shopify App Store: Ascend 5.0 from 3 reviews and Decile 5.0 from 25 reviews.
- What features does each app list that the other doesn’t?
- Ascend lists 5 the others don’t mention, such as Activity tracking, Event tracking, Page views, Profit insights. Decile lists 8 the others don’t mention, such as AI insights, Benchmarking, Cohort analysis, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 3, 2026 for Ascend, Oct 13, 2026 for Decile; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 3, 2026 for Ascend, Oct 13, 2026 for Decile. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.