Ares vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueROAS is detected on 107× as many Shopify stores as Ares: 321 vs 3 as of Nov 9, 2026.
- Paid plans start at $99/month for Ares and $199/month for TrueROAS.
- TrueROAS lists 11 features Ares’s listing doesn’t mention, including Event tracking, Funnel analysis, GDPR compliance.
Head to head
- India
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Advance
- · 8+ Integration
- · Placement Analysis
- · Unlimited Google Ads + Meta Ads reports
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureD2C merchants often split store orders, paid ads, and logistics across separate tools, so attribution, delivery, and COD figures rarely match. ARES connects your store, Google Ads, Meta Ads, and Shiprocket in one workspace. Sync on demand, then review orders, campaign performance, delivery signals, and monthly reports from the same records. See where ad platforms may double-count orders.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Sync store orders with ad and logistics data into one dashboard.
- Compare ad-channel attribution with order records to find overlaps.
- Track delivery and COD recovery beside campaign performance metrics.
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Ares |  TrueROAS |
|---|---|---|
| Detected stores | 3 | 321(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Apparel & Accessories, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | India | United States, United Kingdom, Australia |
Reviews
| Measure | Ares | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
FAQ
Ares and TrueROAS: common questions
- Which is more popular, Ares or TrueROAS?
- TrueROAS is detected on 107× as many Shopify stores as Ares: 321 vs 3 as of Nov 9, 2026.
- Is Ares or TrueROAS cheaper?
- Paid plans start at $99/month for Ares and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Ares lists 2 the others don’t mention, such as Activity tracking, Custom dashboards. TrueROAS lists 11 the others don’t mention, such as Event tracking, Funnel analysis, GDPR compliance, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.