AppTrim: App Spend Tracker vs MarginTruth
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026 for AppTrim, Oct 14, 2026 for MarginTruth.
The short answer
- Both list a free plan. Paid plans start at $15/month for AppTrim and $29/month for MarginTruth.
- AppTrim lists 4 features MarginTruth’s listing doesn’t mention, including AI insights, Benchmarking, Forecasting.
Head to head
Free
- · 1 free invoice analysis
- · All features unlocked
- · Full report included
Pay As You Go
- · All features included
- · Analyze 1 invoice
- · Full breakdown & insights
- · No commitment
Unlimited
- · See which apps are new or went up
- · Trend tracking across invoices
- · Unlimited invoice uploads and analysis
Expert Audit
- · 60-min strategy call
- · Detailed PDF report
- · Full stack audit
- · Personalized action plan
MarginTruth Free
MarginTruth
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAppTrim reads your Shopify billing invoice, lists every app charge, and flags apps that do the same job. Use it to spot tools you no longer need and apps still billing after you uninstalled them. Download your bill from the Shopify admin as a PDF or CSV and drop it in. You get your total app spend, each app with its category, and your biggest apps up top. Add later invoices to see which apps are new or went up.
MarginTruth breaks your month's margin down term by term, and every term names the Shopify field it came from and the time it was read. A term Shopify does not report is declared missing, never counted as zero, and the total holding it is marked incomplete. Every order is reconciled against the net amount Shopify publishes for it, and the gap is shown instead of absorbed.
- Automated invoice analysis identifies duplicate and overlapping app functional
- Detailed spending breakdowns show exactly what you spend per app each period
- AI-powered recommendations highlight apps to consolidate or remove from stack
- Spending trend tracking across multiple billing periods and historical compariso
- Every term names the Shopify field it came from and when it was read
- A missing unit cost is declared missing, with the product it concerns
- The gap with Shopify's published net is shown, instead of absorbed
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AppTrim |  MarginTruth |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AppTrim | MarginTruth |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AppTrim | MarginTruth |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $15/month(ahead) | $29/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 2 |
Listing
| Measure | AppTrim | MarginTruth |
|---|---|---|
| Shopify category rank | #1325(ahead) | #1626 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 7, 2025 | Sep 10, 2026 |
| Languages | 1 | 1 |
| Developer | AppTrim | AppCreator |
FAQ
AppTrim and MarginTruth: common questions
- Is AppTrim or MarginTruth cheaper?
- Both list a free plan. Paid plans start at $15/month for AppTrim and $29/month for MarginTruth. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AppTrim lists 4 the others don’t mention, such as AI insights, Benchmarking, Forecasting, Multi-store reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026 for AppTrim, Oct 14, 2026 for MarginTruth; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026 for AppTrim, Oct 14, 2026 for MarginTruth. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.