AppsByB: Metafields vs MetaVariant: Variant Content
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jun 28, 2026 for AppsByB, Oct 13, 2026 for MetaVariant.
The short answer
- Only MetaVariant lists a free plan.
- MetaVariant lists 11 features AppsByB’s listing doesn’t mention, including Booleans, Dates, Dimensions.
Head to head
Free
- · No coding or Liquid required
- · Product Label Badge
- · Up to 20 products
- · Variant Description (rich text)
- · Variant Specifications Table
Lite
- · No coding or Liquid required
- · Product Label badge
- · Up to 50 products
- · Variant Description (rich text)
- · Variant Specifications Table
Advanced
- · No coding or Liquid required
- · Product Label badge
- · Shipping & Stock Alert banner
- · Unlimited products
- · Variant Description (rich text)
- · Variant Image Gallery
Unlimited
- · B2B case-pack + custom metafields
- · Document & Download files
- · Product Label badge
- · Shipping & Stock Alert banner
- · Specifications Table & Image Gallery
- · Unlimited products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureManaging metafields one product at a time doesn't scale. AppsByB: Metafields lets you edit thousands of product, variant and collection metafields in a single pass, with type-aware editors that catch invalid values before they save. Filter to the exact records you want, stage changes with a before and after diff, then apply them in the background.
Shopify's variant options (like size and color) have no built-in way to add a variant description, label, or extra details of their own. MetaVariant adds custom fields to each variant: a label, a rich-text description, a shipping alert, a specs table, and a document download for user manuals or certifications, shown via ready-made theme blocks. No code or Liquid required.
- Bulk edit product, variant & collection metafields with type-aware validation
- Set or clear a value across every matching record in one action
- Import & export metafields via CSV for large-scale catalog updates
- Create and manage metafield definitions without the admin
- Add a short label and a longer description to each product variant
- Show a shipping or stock alert on specific variants
- Build a specifications table that changes per variant
- Add visual swatches, documents, or B2B case-pack info per variant
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AppsByB |  MetaVariant |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AppsByB | MetaVariant |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AppsByB | MetaVariant |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | AppsByB | MetaVariant |
|---|---|---|
| Shopify category rank | #23(ahead) | #103 |
| Shopify App Charts | Not on this week’s charts | #9 on Pricing moves in Metafields |
| Built for Shopify | No | No |
| Launched | Jun 16, 2026 | Jul 24, 2026 |
| Languages | 1 | 1 |
| Developer | AppsByB | Naiflux |
FAQ
AppsByB and MetaVariant: common questions
- Is AppsByB or MetaVariant cheaper?
- Only MetaVariant lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AppsByB lists 4 the others don’t mention, such as Bulk import and export, Collections, Data sync, SKU mapping. MetaVariant lists 11 the others don’t mention, such as Booleans, Dates, Dimensions, Files. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jun 28, 2026 for AppsByB, Oct 13, 2026 for MetaVariant; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jun 28, 2026 for AppsByB, Oct 13, 2026 for MetaVariant. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.