ApprovePilot vs OO ‑ B2B & Wholesale
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for ApprovePilot, Nov 7, 2026 for OO.
The short answer
- Both list a free plan. Paid plans start at $19/month for ApprovePilot and $22/month for OO.
- OO lists 14 features ApprovePilot’s listing doesn’t mention, including Bulk processing, Custom pricing, Customer tagging.
Head to head
- Netherlands
- Germany
- Sweden
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Every feature — 5 applications/month
- · One-click B2B company setup
- · Storefront application form
- · VIES, registry & duplicate checks
Growth
- · Everything in the Free plan
- · No ApprovePilot branding on your form
- · Unlimited applications — no monthly cap
Pro
- · Certificate-expiry reminder emails
- · Everything in Growth
- · Trade-reference collection
Free
- · 1 custom pricing rule
- · 1 registration form + approve / reject
- · Development stores: no caps.
- · Flow templates for that one form
Starter
- · Company blocks for custom + volume price
- · EU Tax exemption (VIES + logs)
- · Login to see prices
- · Tax display (incl. / excl. VAT)
- · Unlimited B2B registration forms
- · Unlimited custom pricing
Growth
- · + Everything in Starter
- · AI Formulas for quotes
- · Bulk forms, draft checkout, repeat order
- · Order limits (MOQ / max / weight)
- · Quote request (RFQ)
- · Wholesale cart - Extra fields + Fees
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify gave every store the ability to sell wholesale, but not a way for buyers to apply for an account. ApprovePilot adds the missing front door. Buyers apply on your storefront with their business details, tax ID, and resale certificates.
Sell B2B to businesses from your own store. Give each customer, tag or company its own prices with quantity breaks shown as a table, chips, offer cards or timeline. Wholesale buyers apply through a form, you approve them and the customer and company are created. Validate business and VAT numbers against official registers.
- Storefront form: buyers apply for a wholesale account in minutes
- Vetting: EU VAT (VIES) checks, official registry links, duplicate alerts
- One-click setup of the B2B company, contact, location, and payment terms
- Dry-run preview before anything is created; approve twice, never duplicated
- Automatic EU Tax exemption
- Custom B2B Pricing: Set tailored prices for your B2B customers and groups
- VAT number validation
- B2B Registration Forms: Create custom forms for wholesale registrations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ApprovePilot |  OO |
|---|---|---|
| Detected stores | Not published | 243 |
| Net store change, 28 days | 0 | −2 |
| Stores added, 28 days | Not enough data | 3 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Electronics, Home & Garden, Business & Industrial |
| Top store countries | Not published | Netherlands, Germany, Sweden |
Reviews
| Measure | ApprovePilot | OO |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 34 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 14% |
Pricing
| Measure | ApprovePilot | OO |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month(ahead) | $22/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | ApprovePilot | OO |
|---|---|---|
| Shopify category rank | #321 | #49(ahead) |
| Shopify App Charts | Not on this week’s charts | #13 in Wholesale |
| Built for Shopify | No | Yes |
| Launched | Jul 30, 2026 | Feb 9, 2024 |
| Languages | 1 | 1 |
| Developer | PilotWorks | Online Origins |
FAQ
ApprovePilot and OO: common questions
- Is ApprovePilot or OO cheaper?
- Both list a free plan. Paid plans start at $19/month for ApprovePilot and $22/month for OO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ApprovePilot lists 1 the others don’t mention, such as Net terms. OO lists 14 the others don’t mention, such as Bulk processing, Custom pricing, Customer tagging, Discount codes. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for ApprovePilot, Nov 7, 2026 for OO; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for ApprovePilot, Nov 7, 2026 for OO. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.