Appal: A/B Testing & CRO vs PagePair
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for Appal, Nov 9, 2026 for PagePair.
The short answer
Head to head
- India
Everything
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAppal splits your storefront traffic between real Shopify page templates. The version a shopper lands on is rendered by your theme the normal way, so nothing is rewritten in the browser and there is no flash of the old page. Every visit is counted and every order is matched back to the version that produced it.
PagePair intelligently “pairs” every ad with its own optimal landing page. It detects which ad a visitor came from and routes them to the optimal landing page for that ad. It learns from every order, and continually finds ad-page pairings that work uniquely well.
- Split traffic across up to five real theme templates, no page builder needed
- Test a single block of copy in place, or a whole page template
- Conversion rate, revenue per visitor and AOV, with probability to beat control
- Target mobile or desktop, new or returning visitors, country or source
- Every unique ad is automatically identified and routed to its own optimal page.
- PagePair learns from every new order to improve your ad-page pairing accuracy.
- PagePair works while ads stay pointed to the same URLs on the ad platform.
- Replace manually A/B testing every landing page and test more pages!
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Appal | |
|---|---|---|
| Detected stores | 3 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Sporting Goods | Not published |
| Top store countries | India | Not published |
Reviews
| Measure | Appal | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Appal and PagePair: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for Appal, Nov 9, 2026 for PagePair; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for Appal, Nov 9, 2026 for PagePair. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.