APO Product Options, Variants vs OWOW Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for APO Product Options, Variants, Feb 19, 2026 for OWOW Options.
The short answer
- APO Product Options, Variants lists 23 features OWOW Options’s listing doesn’t mention, including Add-ons, Bulk pricing, Checkboxes.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Add-on Products as Options
- · All 31 customizable option types
- · Conditional Logic (show/hide and more)
- · Edit options in cart
- · Multi-currency & translations
- · Swatches (with replace product image)
Growth
- · All features from Starter plan, plus:
- · Bulk edit options
- · Formula-based options pricing
- · Import / Export and Backups
- · Multi-step display mode
- · Multiple file uploads (up to 30 files)
Scale
- · All features from Growth plan, plus:
- · Build option sets from a chat
- · Connect several stores at once
- · Dry-run preview before every change
- · MCP server for Claude, ChatGPT and more
- · Priority support from the team
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide.
The app provides an interface to connect extra data to product options. For example: linking hex codes and color descriptions to product color names.
- Unlimited product variants: product options & variant options in any combination
- 12 options types: color & image swatches, dropdowns, radio buttons, checkboxes
- Conditional logic: show & hide certain dependent options based on user selection
- Add-on products: create options based on other products. Easy upsell & bundle!
- Add hex codes to options using a color picker
- Add extra descriptions to a product options
- Provide a simple interface to manage extra option fields on a per-product basis.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  APO Product Options, Variants |  OWOW Options |
|---|---|---|
| Detected stores | 1,811 | Not published |
| Net store change, 28 days | −5 | 0 |
| Stores added, 28 days | 19 | Not enough data |
| Big-brand share | 12% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Vehicles & Parts | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | APO Product Options, Variants | OWOW Options |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 509 | Not published |
| New reviews, 28 days | 4 | Not enough data |
| Reviewers a year or more in | 48% | Not enough data |
Pricing
| Measure | APO Product Options, Variants | OWOW Options |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $14.99/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | APO Product Options, Variants | OWOW Options |
|---|---|---|
| Shopify category rank | #27(ahead) | #517 |
| Shopify App Charts | #12 in Product variants | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 15, 2016 | Nov 13, 2023 |
| Languages | 1 | 1 |
| Developer | Mageworx | OWOW |
FAQ
APO Product Options, Variants and OWOW Options: common questions
- What features does each app list that the other doesn’t?
- APO Product Options, Variants lists 23 the others don’t mention, such as Add-ons, Bulk pricing, Checkboxes, Conditional logic. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for APO Product Options, Variants, Feb 19, 2026 for OWOW Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for APO Product Options, Variants, Feb 19, 2026 for OWOW Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.