APO Product Options, Variants vs Modda Product Customizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for APO Product Options, Variants, Nov 3, 2026 for Modda Product Customizer.
The short answer
- On the Shopify App Store: APO Product Options, Variants 4.7 from 509 reviews and Modda Product Customizer 5.0 from 3 reviews.
- Paid plans start at $14.99/month for APO Product Options, Variants and $39/month for Modda Product Customizer.
- APO Product Options, Variants lists 15 features Modda Product Customizer’s listing doesn’t mention, including Bulk pricing, Checkboxes, Custom pricing.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Add-on Products as Options
- · All 31 customizable option types
- · Conditional Logic (show/hide and more)
- · Edit options in cart
- · Multi-currency & translations
- · Swatches (with replace product image)
Growth
- · All features from Starter plan, plus:
- · Bulk edit options
- · Formula-based options pricing
- · Import / Export and Backups
- · Multi-step display mode
- · Multiple file uploads (up to 30 files)
Scale
- · All features from Growth plan, plus:
- · Build option sets from a chat
- · Connect several stores at once
- · Dry-run preview before every change
- · MCP server for Claude, ChatGPT and more
- · Priority support from the team
Starter
- · 2% commission on sales
- · 5 product builders
- · File uploads
- · Image swatch colors
- · Live price updates
Growth
- · Custom fonts
- · Customized sales analytics
- · Lower 1% commission rate
- · Product bundle compatibility
- · Save customer designs
- · Visual product builder
Scale
- · 0% sales commission
- · Advanced webhooks
- · Customized sales analytics
- · Everything in grow
- · Priority support
- · Unlimited product builders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide.
Modda helps merchants sell customizable products using a structured product configurator. Create products with sections, product options, file uploads, logo placement and dynamic pricing. Conditional logic automatically displays compatible options and product variants based on customer selections.
- Unlimited product variants: product options & variant options in any combination
- 12 options types: color & image swatches, dropdowns, radio buttons, checkboxes
- Conditional logic: show & hide certain dependent options based on user selection
- Add-on products: create options based on other products. Easy upsell & bundle!
- Live product preview with desktop and mobile customization views
- Conditional option logic to prevent invalid product combinations
- Custom logo upload with section-level placement and extra fee support
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  APO Product Options, Variants |  Modda Product Customizer |
|---|---|---|
| Detected stores | 1,786 | Not published |
| Net store change, 28 days | −4 | 0 |
| Stores added, 28 days | 19 | Not enough data |
| Big-brand share | 12% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Vehicles & Parts | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | APO Product Options, Variants | Modda Product Customizer |
|---|---|---|
| App Store rating | 4.7 ★ | 5.0 ★(ahead) |
| App Store reviews | 509(ahead) | 3 |
| New reviews, 28 days | 5 | Not enough data |
| Reviewers a year or more in | 48% | Not enough data |
Pricing
| Measure | APO Product Options, Variants | Modda Product Customizer |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $14.99/month(ahead) | $39/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | APO Product Options, Variants | Modda Product Customizer |
|---|---|---|
| Shopify category rank | #27(ahead) | #154 |
| Shopify App Charts | #12 in Product variants | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 15, 2016 | May 11, 2026 |
| Languages | 1 | 1 |
| Developer | Mageworx | Modda |
FAQ
APO Product Options, Variants and Modda Product Customizer: common questions
- Is APO Product Options, Variants or Modda Product Customizer cheaper?
- Paid plans start at $14.99/month for APO Product Options, Variants and $39/month for Modda Product Customizer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, APO Product Options, Variants or Modda Product Customizer?
- On the Shopify App Store: APO Product Options, Variants 4.7 from 509 reviews and Modda Product Customizer 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- APO Product Options, Variants lists 15 the others don’t mention, such as Bulk pricing, Checkboxes, Custom pricing, Custom text. Modda Product Customizer lists 2 the others don’t mention, such as Fonts, Preview. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for APO Product Options, Variants, Nov 3, 2026 for Modda Product Customizer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for APO Product Options, Variants, Nov 3, 2026 for Modda Product Customizer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.