APO Product Options, Variants vs Flexi Variants
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for APO Product Options, Variants, Jul 16, 2026 for Flexi Variants.
The short answer
- On the Shopify App Store: APO Product Options, Variants 4.7 from 509 reviews and Flexi Variants 5.0 from 1 reviews.
- Only Flexi Variants lists a free plan. Paid plans start at $14.99/month for APO Product Options, Variants and $12.99/month for Flexi Variants.
- APO Product Options, Variants lists 11 features Flexi Variants’s listing doesn’t mention, including Add-ons, Bulk pricing, Conditional logic.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Add-on Products as Options
- · All 31 customizable option types
- · Conditional Logic (show/hide and more)
- · Edit options in cart
- · Multi-currency & translations
- · Swatches (with replace product image)
Growth
- · All features from Starter plan, plus:
- · Bulk edit options
- · Formula-based options pricing
- · Import / Export and Backups
- · Multi-step display mode
- · Multiple file uploads (up to 30 files)
Scale
- · All features from Growth plan, plus:
- · Build option sets from a chat
- · Connect several stores at once
- · Dry-run preview before every change
- · MCP server for Claude, ChatGPT and more
- · Priority support from the team
Free Plan
- · Color & image swatches
- · Customize up to 10 products
- · File uploads
- · Unlimited customization options
- · Unlimited option sets
Premium Plan
- · Customizable interface
- · Developer console
- · File uploads
- · Swatches
- · Unlimited option sets
- · Unlimited options
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide.
Flexi Variants enables Shopify merchants to add unlimited custom product options without coding. Create checkboxes, radio buttons, text fields, file uploads, and color swatches with conditional logic. Features include localization for 10+ languages, fully customizable UI, and a developer console for advanced control. Apply option sets across multiple products to streamline management.
- Unlimited product variants: product options & variant options in any combination
- 12 options types: color & image swatches, dropdowns, radio buttons, checkboxes
- Conditional logic: show & hide certain dependent options based on user selection
- Add-on products: create options based on other products. Easy upsell & bundle!
- Add limitless variants, ie: checkboxes, text fields, swatches, and more
- Group custom options into sets for easy reuse across products.
- Quickly attach option sets to unlimited products in just a few clicks.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  APO Product Options, Variants |  Flexi Variants |
|---|---|---|
| Detected stores | 1,755 | Not published |
| Net store change, 28 days | −4 | 0 |
| Stores added, 28 days | 21 | Not enough data |
| Big-brand share | 12% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | APO Product Options, Variants | Flexi Variants |
|---|---|---|
| App Store rating | 4.7 ★ | 5.0 ★(ahead) |
| App Store reviews | 509(ahead) | 1 |
| New reviews, 28 days | 5 | Not enough data |
| Reviewers a year or more in | 48% | Not enough data |
Pricing
| Measure | APO Product Options, Variants | Flexi Variants |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $14.99/month | $12.99/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | APO Product Options, Variants | Flexi Variants |
|---|---|---|
| Shopify category rank | #27 | Not enough data |
| Shopify App Charts | #11 in Product variants | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 15, 2016 | Nov 21, 2024 |
| Languages | 1 | 1 |
| Developer | Mageworx | Flexi |
FAQ
APO Product Options, Variants and Flexi Variants: common questions
- Is APO Product Options, Variants or Flexi Variants cheaper?
- Only Flexi Variants lists a free plan. Paid plans start at $14.99/month for APO Product Options, Variants and $12.99/month for Flexi Variants. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, APO Product Options, Variants or Flexi Variants?
- On the Shopify App Store: APO Product Options, Variants 4.7 from 509 reviews and Flexi Variants 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- APO Product Options, Variants lists 11 the others don’t mention, such as Add-ons, Bulk pricing, Conditional logic, Dates. Flexi Variants lists 3 the others don’t mention, such as Auto-updates, Manual updates, Preview. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for APO Product Options, Variants, Jul 16, 2026 for Flexi Variants; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for APO Product Options, Variants, Jul 16, 2026 for Flexi Variants. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.