Apex SEO: AI Product Optimizer vs UPAI

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Apex SEO, Oct 13, 2026 for UPAI.

The short answer

  • Only Apex SEO lists a free plan. Paid plans start at $9.99/month for Apex SEO and $89/month for UPAI.
  • Apex SEO lists 14 features UPAI’s listing doesn’t mention, including ALT text, Analytics, Content optimization.

Head to head

App Store reviews

Apex SEO: 1
UPAI: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • SEO
  • SEO
Languages
  • English
  • English
Launched
Feb 13, 2026
Jun 8, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $99/month
$89/month
Plans
Free PlanFree
  • · 10 image optimizations
  • · 5 product optimizations
  • · Manual SEO editing
  • · SEO Analytics
Basic Plan$9.99/month
  • · 250 product optimizations
  • · 300 image optimizations
  • · AI suggestions
  • · Basic analytics
  • · Bulk Image Optimizer
  • · Bulk Product Optimizer
Growth Plan$29/month
  • · 2,000 product optimizations
  • · 2,500 image optimizations
  • · AI optimization engine
  • · Advanced analytics
  • · Bulk Image Optimizer
  • · Bulk Product Optimizer
Premium Plan$99/month
  • · 10,000 Product Optimization
  • · 10,000 images Optimization
  • · Advanced reports
  • · Bulk Image Optimizer
  • · Bulk Product Optimizer
  • · Priority AI optimization
Monthly Plan$89/month
30-day free trial
Coverage
18 of 20 features90%
6 of 20 features30%
Unique strengths
  • ALT text
  • Analytics
  • Content optimization
  • Conversion tracking
  • +10 more
  • Competitor analysis
  • Link analysis
SEO
90%18/20
30%6/20
Monitoring performance
82%9/11
45%5/11
SEO tools
100%9/9
11%1/9
1442onlybothonly
Apex SEOUPAI20 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Apex SEO5.0(1)UPAINo rating yet
Works with also listed by another
—
—
How it sells itself

Apex SEO helps Shopify merchants improve store visibility, rankings, and performance with AI-powered SEO tools. Optimize product titles, meta descriptions, tags, and image alt text manually or automatically. Compress product images to WebP for faster loading, generate SEO-focused blog posts to target more keywords, and track optimized products, images, and overall SEO progress with built-in analytics.

UPAI automates SEO content creation for Shopify stores. It scans your products and website, identifies high-value keywords, and publishes up to 45 personalized, Google-optimized articles per month — complete with your product images and internal links. Unlike generic AI tools, every piece of content is written about your actual products. No writing, no agencies, no ad budget needed.

Key points
  • Compress and replace product images to WebP without leaving Shopify
  • View SEO and image optimization progress in a built-in analytics dashboard
  • Optimize product titles, meta descriptions, tags, and image alt text
  • AI content personalized to your products and brand voice
  • Automatic keyword research targeting your niche and competitors
  • Auto-publish up to 45 SEO articles/month with internal links
Screenshots
Product editor with SEO and performance optimization tools
AI Image OptimizerProduct list page that displays all the productsProduct editor with SEO and performance optimization tools
UPAI SEO app: 7-day free trial, 444K impressions, 9.65K clicks
UPAI how it works: 6-step SEO automation process for ShopifyUPAI analytics: 9.65K clicks, 444K impressions, traffic growth

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureApex SEOUPAI
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureApex SEOUPAI
App Store rating5.0 ★Not published
App Store reviews1Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureApex SEOUPAI
Free planYesNot listed
Lowest paid monthly plan$9.99/month(ahead)$89/month
Longest free trialNot listed30 days
Plans listed41

Listing

MeasureApex SEOUPAI
Shopify category rank#648(ahead)in SEO#866in SEO
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedFeb 13, 2026Jun 8, 2026
Languages1English1English
DeveloperApex Appsupai.lat

FAQ

Apex SEO and UPAI: common questions

Is Apex SEO or UPAI cheaper?
Only Apex SEO lists a free plan. Paid plans start at $9.99/month for Apex SEO and $89/month for UPAI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Apex SEO lists 14 the others don’t mention, such as ALT text, Analytics, Content optimization, Conversion tracking. UPAI lists 2 the others don’t mention, such as Competitor analysis, Link analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Apex SEO, Oct 13, 2026 for UPAI; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Apex SEO, Oct 13, 2026 for UPAI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.