Anvil ‑ Product Options vs Inovo Product Options, Variant
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Anvil, Oct 13, 2026 for Inovo Product Options, Variant.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Anvil and $9.99/month for Inovo Product Options, Variant.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Bulk-apply across your catalog
- · No order limits
- · Text, dropdown, swatch & file fields
- · Up to 5 option sets, unlimited products
Pro Plan
- · Charges flow into cart & checkout
- · Everything in Free
- · Per-field price add-ons
- · Unlimited option sets
Free
- · 15+ Field Types
- · Required fields
- · Unlimited option sets & products
- · Works with any theme
Starter
- · Conditional logic
- · Everything in Free
- · File upload + Date/time fields
- · Price add-ons
- · Remove 'Powered by' watermark
- · Style options to match your theme
Growth
- · Color & image swatches + dropdowns
- · Custom CSS to match your style
- · Custom fonts library
- · Edit options in cart
- · Everything in Starter
- · Priority support
Pro
- · 1:1 onboarding & customization service
- · Optimized for Shopify Plus
- · VIP priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAnvil adds custom fields — text boxes, dropdowns, checkboxes, dates and more — to your products, so customers can personalize what they buy. Built on Shopify theme app blocks, your options keep working through theme updates and previews. Switch themes and you re-add the block once; your option sets stay saved. Apply a set of fields to one product, a collection, by tag, or your whole catalog in a single click.
Build fully customized product experiences. Add unlimited custom fields: text inputs, dropdowns, color swatches, checkboxes, file uploads, date pickers, and more. Use conditional logic to show or hide options based on customer selections. Attach pricing to any option and the fee updates in the cart automatically. Compatible with your theme of choice. Gather more revenue from your products with add-ons.
- Built to last — options live in theme app blocks, so they survive theme updates.
- Add a field set to your whole catalog, collection, or by tag in one click.
- Every selection saves to the order automatically, ready for fulfillment.
- Add unlimited custom fields: text, dropdowns, checkboxes, dates, file upload
- Customers pick a pick-up or delivery date, with daily capacity & blocked dates
- Attach a price to any option - fees update the cart total automatically
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Anvil |  Inovo Product Options, Variant |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Anvil | Inovo Product Options, Variant |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Anvil | Inovo Product Options, Variant |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Anvil | Inovo Product Options, Variant |
|---|---|---|
| Shopify category rank | #157 | #359 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 11, 2026 | Jun 4, 2026 |
| Languages | 1 | 1 |
| Developer | Astoylo | Innovage.io LLC |
FAQ
Anvil and Inovo Product Options, Variant: common questions
- Is Anvil or Inovo Product Options, Variant cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Anvil and $9.99/month for Inovo Product Options, Variant. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Anvil, Oct 13, 2026 for Inovo Product Options, Variant; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Anvil, Oct 13, 2026 for Inovo Product Options, Variant. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.