Annotrack ‑ Store Annotations vs WhatMovedIt: Store Change Log
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for Annotrack, Nov 9, 2026 for WhatMovedIt.
The short answer
- Both list a free plan. Paid plans start at $9/month for Annotrack and $49/month for WhatMovedIt.
- Annotrack lists 7 features WhatMovedIt’s listing doesn’t mention, including Analytics dashboard, Benchmarking, Custom reports.
Head to head
Free
- · Analytics timeline view
- · Standard categories
- · Up to 25 annotations
Growth
- · 7-day free trial
- · Analytics timeline view
- · Custom categories and tags
- · Unlimited annotations
Unlimited
- · 7-day free trial
- · CSV export
- · Custom categories and tags
- · Impact reports
- · Klaviyo Integration
- · Mailchimp Integration
Record
- · A weekly email of what changed
- · Every theme, product and admin change
- · Read-only: never edits your store
- · Timeline and diffs for the last 30 days
Starter
- · Everything in Record
- · Full history back to install
- · Live theme alerts and freeze windows
- · Product and collection sales and traffic
Growth
- · Everything in Starter
- · For 1,000 to 4,999 orders a month
Scale
- · Everything in Starter
- · For 5,000 or more orders a month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAnnotrack store annotations lets you record events directly onto your Shopify analytics timeline. Log campaigns, promotions, site changes, app installs, or any operational event with a date, category, and note. When you review your orders and revenue data, you can immediately see what was happening in your business at any given moment.
WhatMovedIt keeps a dated record of what changes in your store: theme edits to the exact line and publishes, product and price updates, collection, page and discount activity, app installs and marketing events. Each sits on a timeline next to your daily sales, with one per product and collection too. When a day looks off, see what changed around it.
- Annotate your timeline with campaigns, changes, and key store events
- Impact reports show performance before and after any annotation
- Custom categories and tags to organise annotations by event type
- Export your full annotation history to CSV for reporting or handovers
- A dated record of theme edits, publishes, product changes and app installs
- Daily sales, conversion and sessions, with each change marked on its day
- Each product and collection on its own timeline, with its sales and changes
- Every file version kept: copy old code to roll back in Shopify yourself
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Annotrack | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Annotrack | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Annotrack | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $49/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Annotrack | |
|---|---|---|
| Shopify category rank | #273 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 19, 2026 | Nov 9, 2026 |
| Languages | 1 | 1 |
| Developer | The Fresh Lab Ltd | MoreCheckouts |
FAQ
Annotrack and WhatMovedIt: common questions
- Is Annotrack or WhatMovedIt cheaper?
- Both list a free plan. Paid plans start at $9/month for Annotrack and $49/month for WhatMovedIt. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Annotrack lists 7 the others don’t mention, such as Analytics dashboard, Benchmarking, Custom reports, Data export. WhatMovedIt lists 3 the others don’t mention, such as AI insights, Notifications, Page views. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for Annotrack, Nov 9, 2026 for WhatMovedIt; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for Annotrack, Nov 9, 2026 for WhatMovedIt. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.