ShopIt: Carousel Videos & UGC vs Pick & Animate
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 28, 2026 for ShopIt, Aug 5, 2026 for Pick & Animate.
The short answer
- Pick & Animate lists 16 features ShopIt’s listing doesn’t mention, including Autumn, Christmas, Color.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShoppers trust real people more than product photos. ShopIt turns your UGC, creator and TikTok videos into shoppable videos: tag products, and shoppers pick a size and add to cart without leaving the video. Show them as a video carousel, stories, a grid, a floating video and more. Product pages show each product's own videos automatically. Widgets match your theme, and you add them in the theme editor with no code.
Pick & Animate gives merchants direct control over storefront animations without editing theme code. Merchants use a visual picker to select specific storefront elements, then configure each effect to match their preferred style. They can adjust animation type, direction, speed, size, timing, and other settings, apply effects to selected pages, and turn them on or off from Shopify admin.
- One-click animations, Add effects instantly, no coding required.
- Scroll & hover effects, Animate text, images, and buttons on interaction.
- Custom cursors & trails, Enhance shopper experience with animated pointers.
- Confetti & page effects, Celebrate actions with lightweight visual effects.
- Select exact storefront elements with a visual picker
- Customize animation style, direction, speed, size, and timing
- Add effects to text, images, buttons, sections, and product actions
- Schedule seasonal effects and display them on selected pages
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ShopIt |  Pick & Animate |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ShopIt | Pick & Animate |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ShopIt | Pick & Animate |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | ShopIt | Pick & Animate |
|---|---|---|
| Shopify category rank | #17(ahead) | #33 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 5, 2025 | Aug 5, 2026 |
| Languages | 1 | 1 |
| Developer | MakeIT | eCommerce360 |
FAQ
ShopIt and Pick & Animate: common questions
- What features does each app list that the other doesn’t?
- ShopIt lists 1 the others don’t mention, such as Cursor effects. Pick & Animate lists 16 the others don’t mention, such as Autumn, Christmas, Color, Custom events. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 28, 2026 for ShopIt, Aug 5, 2026 for Pick & Animate; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 28, 2026 for ShopIt, Aug 5, 2026 for Pick & Animate. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.