Analyzify (GA4 & Ads Tracking) vs InnexDATA ‑ GTM for Agencies
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Analyzify (GA4 & Ads Tracking) is detected on 28× as many Shopify stores as InnexDATA: 1,595 vs 58 as of Nov 8, 2026.
- On the Shopify App Store: Analyzify (GA4 & Ads Tracking) 4.8 from 315 reviews and InnexDATA 5.0 from 4 reviews.
- Paid plans start at $145/month for Analyzify (GA4 & Ads Tracking) and $100/month for InnexDATA.
- Analyzify (GA4 & Ads Tracking) lists 8 features InnexDATA’s listing doesn’t mention, including Abandoned cart, Analytics dashboard, Custom dashboards.
Head to head
A complete Google Tag Manager, Analytics, data layers solution
- United States
- Germany
- Netherlands
- Italy
- Germany
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard Tier 1
- · Advanced Tracking Controls
- · Data layers & Google Tag Manager Ready
- · GA4 & Meta CAPI & 10+ integrations
- · Google Ads Conversion & Remarketing
- · Google Consent Mode (GDPR & CCPA)
- · Onboarding & Strategy Sessions
Standart Tier 2
- · Advanced Tracking Controls
- · Data layers & Google Tag Manager Ready
- · GA4 & Meta CAPI & 10+ integrations
- · Google Ads Conversion & Remarketing
- · Google Consent Mode (GDPR & CCPA)
- · Onboarding & Strategy Sessions
Plus Tier 1
- · Audience Segments & Customer Lists
- · Campaign Intelligence
- · Custom Integrations
- · Everything in Standard, plus:
- · Headless & Custom Storefronts
- · Marketing Analytics Reporting
Plus Tier 2
- · Audience Segments & Customer Lists
- · Campaign Intelligence
- · Custom Integrations
- · Everything in Standard, plus:
- · Headless & Custom Storefronts
- · Marketing Analytics Reporting
Starter Data
- · 80 orders per month
- · Access to complete datalayers
- · Basic GA4 Google Tag Manager Template
- · Checkout management also for non-plus
- · Onboarding support via chat
Pro Metrics
- · 1 hour of on-boarding support on demand
- · 1000 orders per month
- · Access to complete datalayers
- · Advanced Google Tag Manager Templates
- · Checkout management also for non-plus
Infinite Insights
- · 1 hour of on-boarding support on demand
- · Access to complete datalayers
- · Advanced Google Tag Manager Templates
- · Checkout management also for non-plus
- · Unlimited orders per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAnalyzify provides a turnkey data analytics solution to help Shopify merchants access reliable data with no hassle. In addition to one-click integrations with major marketing platforms that promise a seamless tracking experience, our powerful server-side tracking solutions ensure enhanced accuracy across Google Analytics 4, Meta (Facebook), and TikTok.
InnexDATA is built for agencies and tracking specialists who manage stores for clients. Connect a complete eCommerce DataLayer to GTM in 5 steps, client-side or server-side, without touching theme code. Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin. Checkout tracking for non-Plus stores via custom pixel. Shopify Plus native checkout supported.
- Accurate Enhanced GA4, Google Ads, 10+ integrations & Expert Support
- Google Ads Conversion Tracking (+Enhanced) & Dynamic Re-marketing
- Turnkey data analytics setup done by industry professionals (Done-For-You)
- Compatible with Checkout Extensibility & Consent Mode v2
- Simplicity: Easily configure tracking without technical skills or complex setups
- Flexibility: Supports both Client and Server Side tracking for accurate data
- Efficiency: Quickly download preconfigured tags and access complete performance
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Analyzify (GA4 & Ads Tracking) |  InnexDATA |
|---|---|---|
| Detected stores | 1,595(ahead) | 58 |
| Net store change, 28 days | −8 | 0 |
| Stores added, 28 days | 11 | Not enough data |
| Big-brand share | 29% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Germany, Netherlands | Italy, Germany, Netherlands |
Reviews
| Measure | Analyzify (GA4 & Ads Tracking) | InnexDATA |
|---|---|---|
| App Store rating | 4.8 ★ | 5.0 ★(ahead) |
| App Store reviews | 315(ahead) | 4 |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 30% | Not enough data |
Pricing
| Measure | Analyzify (GA4 & Ads Tracking) | InnexDATA |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $145/month | $100/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Analyzify (GA4 & Ads Tracking) | InnexDATA |
|---|---|---|
| Shopify category rank | #49 | #437 |
| Shopify App Charts | #17 in Ads | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 28, 2021 | Apr 28, 2025 |
| Languages | 1 | 1 |
| Developer | Analyzify | Solverhood | Instilla Srl |
FAQ
Analyzify (GA4 & Ads Tracking) and InnexDATA: common questions
- Which is more popular, Analyzify (GA4 & Ads Tracking) or InnexDATA?
- Analyzify (GA4 & Ads Tracking) is detected on 28× as many Shopify stores as InnexDATA: 1,595 vs 58 as of Nov 8, 2026.
- Is Analyzify (GA4 & Ads Tracking) or InnexDATA cheaper?
- Paid plans start at $145/month for Analyzify (GA4 & Ads Tracking) and $100/month for InnexDATA. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Analyzify (GA4 & Ads Tracking) or InnexDATA?
- On the Shopify App Store: Analyzify (GA4 & Ads Tracking) 4.8 from 315 reviews and InnexDATA 5.0 from 4 reviews.
- What features does each app list that the other doesn’t?
- Analyzify (GA4 & Ads Tracking) lists 8 the others don’t mention, such as Abandoned cart, Analytics dashboard, Custom dashboards, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.