Amplitude: Customer Analytics vs Symo Annotations
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Amplitude, Oct 13, 2026 for Symo Annotations.
The short answer
- Amplitude lists 25 features Symo Annotations’s listing doesn’t mention, including Abandoned cart, Activity tracking, AI insights.
Head to head
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- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
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- · Unlimited annotations
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGet analytics that empower your teams with self-service insights into which store experiences and customer actions lead to better store conversion rate optimization (CRO.) Go beyond surface-level data and get detailed analytics on user behaviors, attributes, channels, and more. Deep dive into data with funnel analysis segmentation for customer insights optimize your store and marketing campaigns.
Understanding your store’s performance goes beyond numbers. With Symo Annotations, you can add context directly to your sales and traffic data, helping you quickly identify what caused spikes, dips, or shifts in customer behavior. Whether you’re launching a new product, running a campaign, changing your pricing, or testing a new strategy, annotations help you keep a clear record of what happened, and why.
- Add notes to your analytics
- See your annotations directly on charts
- Understand spikes and dips
- Keep your team aligned
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Amplitude |  Symo Annotations |
|---|---|---|
| Detected stores | 321 | Not published |
| Net store change, 28 days | +5 | 0 |
| Stores added, 28 days | 5 | Not enough data |
| Big-brand share | 21% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, India | Not published |
Reviews
| Measure | Amplitude | Symo Annotations |
|---|---|---|
| App Store rating | 3.3 ★ | Not published |
| App Store reviews | 6 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Amplitude | Symo Annotations |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 1 | 1 |
Listing
| Measure | Amplitude | Symo Annotations |
|---|---|---|
| Shopify category rank | Not enough data | #1366 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2021 | Jan 16, 2026 |
| Languages | 1 | 1 |
| Developer | Amplitude | siemons.io |
FAQ
Amplitude and Symo Annotations: common questions
- What features does each app list that the other doesn’t?
- Amplitude lists 25 the others don’t mention, such as Abandoned cart, Activity tracking, AI insights, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Amplitude, Oct 13, 2026 for Symo Annotations; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Amplitude, Oct 13, 2026 for Symo Annotations. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.