Amplitude: Customer Analytics vs Snowplow Event Tracker
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Amplitude, Feb 19, 2026 for Snowplow Event Tracker.
The short answer
- On the Shopify App Store: Amplitude 3.3 from 6 reviews and Snowplow Event Tracker 5.0 from 3 reviews.
- Amplitude lists 14 features Snowplow Event Tracker’s listing doesn’t mention, including AI insights, Analytics dashboard, Cohort analysis.
Head to head
Bring the analysis power of Amplitude to your store
Track the complete customer journey events with Snowplow.
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGet analytics that empower your teams with self-service insights into which store experiences and customer actions lead to better store conversion rate optimization (CRO.) Go beyond surface-level data and get detailed analytics on user behaviors, attributes, channels, and more. Deep dive into data with funnel analysis segmentation for customer insights optimize your store and marketing campaigns.
This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data.
- Track storefront and webhook orders, carts and checkouts
- Configure Snowplow JS tracker options
- Configure orders, carts and checkout webhooks with 1-click
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Amplitude |  Snowplow Event Tracker |
|---|---|---|
| Detected stores | 312 | Not published |
| Net store change, 28 days | +5 | 0 |
| Stores added, 28 days | 5 | Not enough data |
| Big-brand share | 21% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, India | Not published |
Reviews
| Measure | Amplitude | Snowplow Event Tracker |
|---|---|---|
| App Store rating | 3.3 ★ | 5.0 ★(ahead) |
| App Store reviews | 6(ahead) | 3 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Amplitude | Snowplow Event Tracker |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Amplitude | Snowplow Event Tracker |
|---|---|---|
| Shopify category rank | Not enough data | #504 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2021 | Dec 11, 2020 |
| Languages | 1 | 1 |
| Developer | Amplitude | SnowcatCloud Inc. |
FAQ
Amplitude and Snowplow Event Tracker: common questions
- Which has better reviews, Amplitude or Snowplow Event Tracker?
- On the Shopify App Store: Amplitude 3.3 from 6 reviews and Snowplow Event Tracker 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- Amplitude lists 14 the others don’t mention, such as AI insights, Analytics dashboard, Cohort analysis, Event tracking. Snowplow Event Tracker lists 2 the others don’t mention, such as Replay filtering, Visitor IP. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Amplitude, Feb 19, 2026 for Snowplow Event Tracker; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Amplitude, Feb 19, 2026 for Snowplow Event Tracker. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.