Amplitude: Customer Analytics vs MoEngage
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Amplitude, Oct 19, 2026 for MoEngage.
The short answer
- On the Shopify App Store: Amplitude 3.3 from 11 reviews and MoEngage 4.8 from 11 reviews.
- Amplitude lists 17 features MoEngage’s listing doesn’t mention, including Activity tracking, AI insights, Checkout analytics.
Head to head
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGet analytics that empower your teams with self-service insights into which store experiences and customer actions lead to better store conversion rate optimization (CRO.) Go beyond surface-level data and get detailed analytics on user behaviors, attributes, channels, and more. Deep dive into data with funnel analysis segmentation for customer insights optimize your store and marketing campaigns.
MoEngage is an agentic customer engagement platform for Shopify brands. AI agents connect to your team's tools and run marketing workflows while you make the decisions. Real-time Shopify data unifies with your other data sources in one profile that powers 16+ native channels, including email, SMS, WhatsApp, push, on-site messages, ad networks, and more.
- Bring together data from online & offline channels to create 360° customer view
- Leverage AI-powered insights to create personalized omnichannel experiences
- Craft 1:1 web experiences using web push, pop-ups, and web personalization
- Predict uninstalls, churn or conversions with Predictive Analytics
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Amplitude |  MoEngage |
|---|---|---|
| Detected stores | 282 | Not published |
| Net store change, 28 days | +2 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | 22% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, India | Not published |
Reviews
| Measure | Amplitude | MoEngage |
|---|---|---|
| App Store rating | 3.3 ★ | 4.8 ★(ahead) |
| App Store reviews | 11 | 11 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Amplitude and MoEngage: common questions
- Which has better reviews, Amplitude or MoEngage?
- On the Shopify App Store: Amplitude 3.3 from 11 reviews and MoEngage 4.8 from 11 reviews.
- What features does each app list that the other doesn’t?
- Amplitude lists 17 the others don’t mention, such as Activity tracking, AI insights, Checkout analytics, Cohort analysis. MoEngage lists 2 the others don’t mention, such as Multi-store reports, Report scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Amplitude, Oct 19, 2026 for MoEngage; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Amplitude, Oct 19, 2026 for MoEngage. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.