Amplitude: Customer Analytics vs Annotrack ‑ Store Annotations
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Amplitude, Oct 23, 2026 for Annotrack.
The short answer
- On the Shopify App Store: Amplitude 3.3 from 6 reviews and Annotrack 5.0 from 1 reviews.
- Only Annotrack lists a free plan.
- Amplitude lists 18 features Annotrack’s listing doesn’t mention, including Abandoned cart, AI insights, Checkout analytics.
Head to head
Bring the analysis power of Amplitude to your store
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
- · Analytics timeline view
- · Standard categories
- · Up to 25 annotations
Growth
- · 7-day free trial
- · Analytics timeline view
- · Custom categories and tags
- · Unlimited annotations
Unlimited
- · 7-day free trial
- · CSV export
- · Custom categories and tags
- · Impact reports
- · Klaviyo Integration
- · Mailchimp Integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGet analytics that empower your teams with self-service insights into which store experiences and customer actions lead to better store conversion rate optimization (CRO.) Go beyond surface-level data and get detailed analytics on user behaviors, attributes, channels, and more. Deep dive into data with funnel analysis segmentation for customer insights optimize your store and marketing campaigns.
Annotrack store annotations lets you record events directly onto your Shopify analytics timeline. Log campaigns, promotions, site changes, app installs, or any operational event with a date, category, and note. When you review your orders and revenue data, you can immediately see what was happening in your business at any given moment.
- Annotate your timeline with campaigns, changes, and key store events
- Impact reports show performance before and after any annotation
- Custom categories and tags to organise annotations by event type
- Export your full annotation history to CSV for reporting or handovers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Amplitude |  Annotrack |
|---|---|---|
| Detected stores | 321 | Not published |
| Net store change, 28 days | +5 | 0 |
| Stores added, 28 days | 5 | Not enough data |
| Big-brand share | 21% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, India | Not published |
Reviews
| Measure | Amplitude | Annotrack |
|---|---|---|
| App Store rating | 3.3 ★ | 5.0 ★(ahead) |
| App Store reviews | 6(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Amplitude and Annotrack: common questions
- Is Amplitude or Annotrack cheaper?
- Only Annotrack lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Amplitude or Annotrack?
- On the Shopify App Store: Amplitude 3.3 from 6 reviews and Annotrack 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Amplitude lists 18 the others don’t mention, such as Abandoned cart, AI insights, Checkout analytics, Cohort analysis. Annotrack lists 1 the others don’t mention, such as Benchmarking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Amplitude, Oct 23, 2026 for Annotrack; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Amplitude, Oct 23, 2026 for Annotrack. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.