Alpha: Sale & Discount Manager vs Auto MarkDown
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Alpha, Oct 13, 2026 for Auto MarkDown.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Alpha and $9/month for Auto MarkDown.
- Alpha lists 22 features Auto MarkDown’s listing doesn’t mention, including Analytics, Banners, Bulk editing.
Head to head
- United States
- Australia
- Italy
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 active campaign at a time
- · 10 unique products/month
- · Auto add & revert discounted prices
- · Manual product/variant selection
- · Unlimited variants
Basic
- · 100 unique products/month
- · Advanced customer & product targeting
- · Auto add & revert discounted prices
- · Coupons & volume discounts
- · Exclude sale items from discount codes
- · Unlimited discount campaigns
Pro
- · 500 unique products/month
- · Advanced customer & product targeting
- · Auto add & revert discounted prices
- · Coupons & volume discounts
- · Exclude sale items from discount codes
- · Unlimited discount campaigns
Ultimate
- · Advanced customer & product targeting
- · Auto add & revert discounted prices
- · Coupons & volume discounts
- · Discount code blocking rules
- · Exclude sale items from discount codes
- · Sale prices for fixed-price markets
Free
- · 2 rules with 3 steps each
- · 50 tracked products
- · 7-day activity log
- · Checks every 24 hours
- · Product-level targeting
Growth
- · 10 rules with 5 steps each
- · 30-day activity log
- · 500 tracked products
- · Checks every 6 hours
- · Collection & tag targeting
- · Variant-level tracking
Pro
- · 5,000 tracked products
- · 90-day activity log
- · CSV export
- · Checks every hour
- · Restock auto-reset
- · Revenue recovered tracking
Enterprise
- · Checks every hour
- · Everything in Pro
- · Priority support
- · Unlimited activity log
- · Unlimited rules & steps
- · Unlimited tracked products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOne app for sale prices, coupons, automatic discounts and volume discounts. Set discount prices in bulk, show compare-at prices crossed out at checkout. Run a flash sale, scheduled sale or recurring sale with start & end dates; regular prices are restored when it ends. Add quantity discounts with a tiered pricing table on product pages.
Tired of manually marking down unsold inventory? AutoMarkdown automatically reduces prices when products don't sell within your defined timeframe. Set your rules — days without a sale, discount percentage, and floor price — and the app handles the rest. Prices drop progressively until items sell or hit your minimum.
- Promote your sales with customizable announcement bars
- Show customers their savings in the cart
- Apply discounts for multiple products automatically and roll them back when need
- Set up a single launch or recurring discount schedule
- Set discount rules by collection, product type, or vendor
- Progressive markdowns: prices keep dropping until the item sells
- Floor prices protect your margins — never sell below your minimum
- Original prices restore automatically after a sale is made
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Alpha |  Auto MarkDown |
|---|---|---|
| Detected stores | 1,133 | Not published |
| Net store change, 28 days | −10 | 0 |
| Stores added, 28 days | 38 | Not enough data |
| Big-brand share | 14% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, Australia, Italy | Not published |
Reviews
| Measure | Alpha | Auto MarkDown |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 312 | Not published |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 31% | Not enough data |
Pricing
| Measure | Alpha | Auto MarkDown |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $9/month(ahead) |
| Longest free trial | 3 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Alpha | Auto MarkDown |
|---|---|---|
| Shopify category rank | #31(ahead) | #515 |
| Shopify App Charts | #17 in Discounts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Nov 22, 2022 | May 5, 2026 |
| Languages | 4 | 1 |
| Developer | Alphalogic | Palm beach themes |
FAQ
Alpha and Auto MarkDown: common questions
- Is Alpha or Auto MarkDown cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Alpha and $9/month for Auto MarkDown. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Alpha lists 22 the others don’t mention, such as Analytics, Banners, Bulk editing, Campaigns. Auto MarkDown lists 1 the others don’t mention, such as Tiered pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Alpha, Oct 13, 2026 for Auto MarkDown; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Alpha, Oct 13, 2026 for Auto MarkDown. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.