Alpha: Loyalty Program, Points vs VIP Club: Loyalty & Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026 for Alpha, Nov 14, 2026 for VIP Club.
The short answer
- On the Shopify App Store: Alpha 5.0 from 26 reviews and VIP Club 5.0 from 7 reviews.
- Only VIP Club lists a free plan.
- Alpha lists 5 features VIP Club’s listing doesn’t mention, including Badges, Free products, Free shipping.
Head to head
- China
- Turkey
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Points on orders
- · Redeem points for coupons
- · Rewards widget for your store
- · Up to 50 orders per month
Starter
- · Birthday rewards & bonus points
- · Order & customer tracking
- · Points-based loyalty program
- · Real-time loyalty analytics
- · Unlimited orders
- · VIP loyalty tiers
Growth
- · Autopilot suggestions
- · Built-in email sending, no setup needed
- · Campaigns, segments & VIP Intelligence
- · Email automations & reminders
- · Everything in Starter
Pro
- · Everything in Growth
- · Fully automatic Autopilot
- · Headless API for custom storefronts
- · Multiple stores
- · Priority support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustomer loyalty app with points, VIP tiers and a dedicated loyalty page. Customers earn points for purchases, sign-ups, newsletter, birthdays, reviews and social follows, and redeem rewards: discounts, free shipping or free products. Run different programs for customer groups by tags, like wholesale and retail (B2B). Give bonus points on key products and collections, and retroactive points for past orders.
VIP Club runs a points and rewards program for your store. Set it up in plain words, like “spend $200, get a $15 coupon”, and preview exactly what shoppers will see. A rewards widget on your storefront shows a progress ring with how much more to spend for the next reward, and a My Rewards page adds points, tiers and coupons to customer accounts. Members move up tiers automatically and redeem points for coupons.
- Loyalty points - customers earn/redeem points for attractive rewards
- VIP tiers – exclusive perks based on points earned or money spent
- Multiple Programs – launch different loyalty programs for different customers
- POS support - let customers earn and redeem points in physical stores
- Reward customers with points for purchases and eligible activities
- Create loyalty tiers with custom benefits and rewards
- Offer redeemable rewards and discount coupons to loyal customers
- Track loyalty performance with real-time analytics and insights
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Alpha |  VIP Club |
|---|---|---|
| Detected stores | 7 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | China, Turkey | Not published |
Reviews
| Measure | Alpha | VIP Club |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 26(ahead) | 7 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Alpha and VIP Club: common questions
- Is Alpha or VIP Club cheaper?
- Only VIP Club lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Alpha or VIP Club?
- On the Shopify App Store: Alpha 5.0 from 26 reviews and VIP Club 5.0 from 7 reviews.
- What features does each app list that the other doesn’t?
- Alpha lists 5 the others don’t mention, such as Badges, Free products, Free shipping, Gift cards. VIP Club lists 2 the others don’t mention, such as Coupons, Memberships. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026 for Alpha, Nov 14, 2026 for VIP Club; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026 for Alpha, Nov 14, 2026 for VIP Club. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.