Akta Live Insights vs Datma ‑ Commerce Analytics

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for Akta Live Insights, Nov 11, 2026 for Datma.

The short answer

  • Paid plans start at $25/month for Akta Live Insights and $10/month for Datma.
  • Datma lists 16 features Akta Live Insights’s listing doesn’t mention, including Abandoned cart, Activity tracking, Cohort analysis.

Head to head

Detected stores

Akta Live Insights: —
Datma: 189

App Store reviews

Akta Live Insights: —
Datma: 17
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

The new default in e-commerce analytics

Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Nov 10, 2026
Jun 7, 2021
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
189active installs
  • Arhaus
  • Victoria Beckham Int
  • New Era Cap
  • Buff City Soap
  • Blakely Clothing
+184 more
Most common store size
—
201-500 products21%
Top countries
—
  • United States33%
  • United Kingdom8%
  • Canada6%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035DecMarJanMayDecAprMayDatma ‑ Commerce Analytics: 3 reviews in December 2023Datma ‑ Commerce Analytics: 1 reviews in February 2024Datma ‑ Commerce Analytics: 1 reviews in March 2024Datma ‑ Commerce Analytics: 1 reviews in June 2024Datma ‑ Commerce Analytics: 1 reviews in January 2025Datma ‑ Commerce Analytics: 1 reviews in March 2025Datma ‑ Commerce Analytics: 1 reviews in May 2025Datma ‑ Commerce Analytics: 1 reviews in August 2025Datma ‑ Commerce Analytics: 2 reviews in December 2025Datma ‑ Commerce Analytics: 2 reviews in January 2026Datma ‑ Commerce Analytics: 1 reviews in April 2026Datma ‑ Commerce Analytics: 1 reviews in May 2026
Akta Live InsightsDatmaCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $25 to $60/month
From $10 to $240/month
Plans
Basic$25/month
14-day free trial
  • · 30-day history
  • · 50,000 events per month
  • · Up to 500 products
Pro$40/month
14-day free trial
  • · 150,000 events per month
  • · 90-day history
  • · CSV export
Premium$60/month
14-day free trial
  • · 1-year trends (rollup)
  • · 250,000 events per month
  • · CSV export
Intro$10/month
14-day free trialAfter 300 orders: $0.034 / order / month
  • · 14 data sources
  • · 300 orders included
  • · All features included
  • · Hundreds of data points
  • · Multi-store
  • · Product visibility and performance
Start$28/month
14-day free trialAfter 1,000 orders: $0.030 /order/month
  • · 1,000 orders included
  • · 14 data sources
  • · All features included
  • · Hundreds of data points
  • · Multi-store
  • · Product visibility and performance
Build$140/month
14-day free trialAfter 5,000 orders: $0.026 /order/month
  • · 14 data sources
  • · 5,000 orders included
  • · All features included
  • · Hundreds of data points
  • · Multi-store
  • · Product visibility and performance
Grow$240/month
14-day free trialAfter 10,000 orders: $0.022 /order/month
  • · 10,000 orders included
  • · 14 data sources
  • · All features included
  • · Hundreds of data points
  • · Multi-store
  • · Product visibility and performance
Coverage
6 of 22 features27%
21 of 22 features95%
Unique strengths
  • AI insights
  • Abandoned cart
  • Activity tracking
  • Cohort analysis
  • Custom dashboards
  • +12 more
Analytics
27%6/22
95%21/22
Customer behavior
43%3/7
100%7/7
Marketing and sales
14%1/7
86%6/7
Visuals and reports
25%2/8
100%8/8
1516onlybothonly
Akta Live InsightsDatma22 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Checkout
How it sells itself

Akta Live Insights shows what shoppers are doing on your store right now: which products they view, what they add to cart, and what they buy. Follow live viewers, top products, trends over equal periods, and inventory-aware insights. Every metric shows its time window, cart additions are never labelled as orders, and the storefront counter shows real counts or hides.

Datma Analytics gives Shopify brands a complete commercial view of storefront performance. Combine Shopify pixel tracking with backend store data to analyze shopper behavior, products, collections, customers, sessions, attributed revenue, and conversion trends. Built for growing DTC brands that want Shopify-native analytics without the complexity of traditional BI tools.

Key points
  • Live viewer counts per product, built from real heartbeats
  • Most viewed, most carted, and most purchased products
  • Trending and declining products, compared over equal periods
  • Insights feed flags high interest, low stock, restock timing
  • Session-based metrics: PDP views, collection attributed stats, and more.
  • Multi-store aggregation, unlimited reports, dashboard, schedule emails.
  • Access hundreds of metrics from various data sources.
  • Real-time data feed for immediate insights.
Screenshots
Storefront live counter showing real-time viewers
Trends comparing activity to the previous periodOverview dashboard with live shopper and sales metricsProducts ranked by views, cart activity, and orders
Customisable dashboards in Datma / Product overview
Hassle free Financial trackerReal-time dataMultiple data sources for custom reports

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAkta Live InsightsDatma
Detected storesNot published189as of Nov 11, 2026
Net store change, 28 days00estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesNot publishedUnited States, United Kingdom, Canada

Reviews

MeasureAkta Live InsightsDatma
App Store ratingNot published4.8 ★
App Store reviewsNot published17
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAkta Live InsightsDatma
Free planNot listedNot listed
Lowest paid monthly plan$25/month$10/month(ahead)
Longest free trial14 days14 days
Plans listed34

Listing

MeasureAkta Live InsightsDatma
Shopify category rankNot enough data#228in Analytics
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedNov 10, 2026Jun 7, 2021
Languages1English1English
DeveloperAkta ServiceDatma

FAQ

Akta Live Insights and Datma: common questions

Is Akta Live Insights or Datma cheaper?
Paid plans start at $25/month for Akta Live Insights and $10/month for Datma. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Akta Live Insights lists 1 the others don’t mention, such as AI insights. Datma lists 16 the others don’t mention, such as Abandoned cart, Activity tracking, Cohort analysis, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for Akta Live Insights, Nov 11, 2026 for Datma; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for Akta Live Insights, Nov 11, 2026 for Datma. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.