Aixel: Ad Attribution & CAPI vs ShopInsight Behavior Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Aixel, Oct 13, 2026 for ShopInsight Behavior Analytics.
The short answer
- Only ShopInsight Behavior Analytics lists a free plan. Paid plans start at $49/month for Aixel and $29/month for ShopInsight Behavior Analytics.
- Aixel lists 7 features ShopInsight Behavior Analytics’s listing doesn’t mention, including Funnel analysis, Lifetime value (LTV), Marketing attribution.
Head to head
- India
- Qatar
- United Arab Emirates
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth
- · 1 Google Ads conversion
- · 1 Meta pixel with Conversions API
- · 1 Snapchat pixel
- · 1 WhatsApp account with Conversions API
- · 30 days of data
- · 5 users
Scale
- · 10 users and 3 months of data
- · Advanced audience building
- · Ask questions about your data with AI
- · Multi-touch attribution
- · Up to 5 pixels per ad platform
Pro
- · 3 months of data
- · AI automations
- · Everything in Growth
- · Product analytics
- · Unlimited users
- · Webhooks and API access
Free
- · 3 pages performance analytics
- · 7-day data retention
- · Basic dashboard
- · Reading behavior tracking
- · Standard support (email, 48h)
- · View last 5 sessions
Premium
- · 12-month data retention
- · Behavioral analytics dashboard
- · Device & experience analytics
- · Everything in Free, plus:
- · Pattern-based insights
- · Priority email support (4h)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureCustomers rarely buy in one place. They click an ad, browse your store, message you on WhatsApp and order days later, online or offline. Aixel joins those steps into one customer timeline, so every order is credited to the campaign, ad and creative that started it. Server-side tracking counts the visits and purchases that browser pixels miss.
Most analytics show clicks but miss what customers actually read. ShopInsight tracks highlights, hovers, scroll depth, and attention time, then classifies visits as Deep Read, Quick Scan, or Bounce. Compare engagement across pages to identify which content holds attention and optimize what does not. See device-specific behavior gaps between mobile and desktop.
- Unified View: All shop & campaign data in one easy dashboard
- Data Visualization: Get insights from your funnel & key charts
- Easy Integration: Connect Meta & Google with ease.
- Classify visits as Deep Read, Quick Scan, or Bounce based on real engagement.
- Compare engagement across pages to see which content holds attention and why.
- See what text customers highlight to identify valuable content and messaging.
- Track scroll depth, hover patterns, and attention time beyond clicks and views.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Aixel |  ShopInsight Behavior Analytics |
|---|---|---|
| Detected stores | 24 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Electronics | Not published |
| Top store countries | India, Qatar, United Arab Emirates | Not published |
Reviews
| Measure | Aixel | ShopInsight Behavior Analytics |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 5 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Aixel | ShopInsight Behavior Analytics |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $49/month | $29/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 2 |
Listing
| Measure | Aixel | ShopInsight Behavior Analytics |
|---|---|---|
| Shopify category rank | #154 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 26, 2025 | Jan 9, 2026 |
| Languages | 1 | 1 |
| Developer | Bubbledata Technologies Private Limited | Shop Insight |
FAQ
Aixel and ShopInsight Behavior Analytics: common questions
- Is Aixel or ShopInsight Behavior Analytics cheaper?
- Only ShopInsight Behavior Analytics lists a free plan. Paid plans start at $49/month for Aixel and $29/month for ShopInsight Behavior Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Aixel lists 7 the others don’t mention, such as Funnel analysis, Lifetime value (LTV), Marketing attribution, Pixel tracking. ShopInsight Behavior Analytics lists 1 the others don’t mention, such as Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Aixel, Oct 13, 2026 for ShopInsight Behavior Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Aixel, Oct 13, 2026 for ShopInsight Behavior Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.