Aimerce First‑Party Pixel vs AxiTrace
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Aimerce First‑Party Pixel is detected on 413× as many Shopify stores as AxiTrace: 826 vs 2 as of Nov 8, 2026.
- Only AxiTrace lists a free plan. Paid plans start at $299/month for Aimerce First‑Party Pixel and $119/month for AxiTrace.
- Aimerce First‑Party Pixel lists 21 features AxiTrace’s listing doesn’t mention, including Activity tracking, AI targeting, Analytics dashboard.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Essential
- · Aimerce Durable ID
- · Cross-device Tracking
- · Express Checkout ClickID Relinking
- · Google Enhanced Conversion
- · Klaviyo Revenue Amplifier
- · Meta Conversion API(CAPI) Enhancer
Growth
- · 12 hour SLA support
- · Attribution Analytics & Reporting
- · Everything in Essential Plan +
- · Headless integration support
- · Live Activities and User Journey
Enterprise
- · 6 hour SLA support
- · Customized integration
- · Dedicated Customer Success Manager
- · Everything in Growth Plan +
Free
- · 10,000 visits/month
- · 9 ad platform integrations
- · 90-day data retention
- · Full dashboard, 1 domain
Pro
- · 14-day in-app trial: 500K visits
- · 180-day data retention
- · 500,000 visits/month
- · 9 ad platforms, API and MCP
- · Paid selection starts billing now
- · Start trial in app before subscribing
Business
- · 14-day in-app trial: 3M visits
- · 3,000,000 visits/month
- · 365-day data retention
- · Paid selection starts billing now
- · Start trial in app before subscribing
- · Trial: no card or automatic charge
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAimerce server-side tracking captures Shopify conversion events at the server level and sends first-party data directly to Meta, Google, Klaviyo, OpenAI, TikTok, Pinterest and Omnisend via Conversion API. It captures data lost to ad blockers and iOS updates. It extends visitor tracking from 7 days to a 1-year, enriches return visitor's session and provides the complete customer journey.
AxiTrace captures every Shopify event server-side and forwards it to Meta Conversions API, TikTok Events API, Google Ads Enhanced Conversions, and Google Analytics 4. Simple setup. No theme code, no Liquid edits, no developer required. Order webhooks, the Web Pixel, and the three mandatory GDPR endpoints are configured automatically when you install.
- Identify more of your website traffic over time and across sessions.
- Server-side tracking to enrich your first-party data.
- Send more cart abandonment emails through Klaviyo integration.
- One-click Meta Event Manager integrations and audience building.
- Restores conversion data blocked by iOS 14, ad blockers and cookie deprecation
- Forwards events to Meta CAPI, TikTok Events API, Google Ads and GA4 in parallel
- OAuth install auto-registers order webhooks, Web Pixel and GDPR endpoints
- PII SHA-256 hashed server-side before any data leaves the store
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Aimerce First‑Party Pixel |  AxiTrace |
|---|---|---|
| Detected stores | 826(ahead) | 2 |
| Net store change, 28 days | +3 | 0 |
| Stores added, 28 days | 3 | Not enough data |
| Big-brand share | 33% | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Furniture, Health & Beauty |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Aimerce First‑Party Pixel | AxiTrace |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 94 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 6% | Not enough data |
Pricing
| Measure | Aimerce First‑Party Pixel | AxiTrace |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $299/month | $119/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | Aimerce First‑Party Pixel | AxiTrace |
|---|---|---|
| Shopify category rank | #33 | #84 |
| Shopify App Charts | #21 in Analytics | #19 in Advertising - Other |
| Built for Shopify | No | No |
| Launched | Apr 19, 2024 | Jun 2, 2026 |
| Languages | 1 | 1 |
| Developer | Aimerce | AxiTrace |
FAQ
Aimerce First‑Party Pixel and AxiTrace: common questions
- Which is more popular, Aimerce First‑Party Pixel or AxiTrace?
- Aimerce First‑Party Pixel is detected on 413× as many Shopify stores as AxiTrace: 826 vs 2 as of Nov 8, 2026.
- Is Aimerce First‑Party Pixel or AxiTrace cheaper?
- Only AxiTrace lists a free plan. Paid plans start at $299/month for Aimerce First‑Party Pixel and $119/month for AxiTrace. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Aimerce First‑Party Pixel lists 21 the others don’t mention, such as Activity tracking, AI targeting, Analytics dashboard, Audience segments. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.