AI ReFounder ‑ AI Voice Agent vs Marlie AI ‑ AI Receptionist

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 28, 2026 for AI ReFounder, Oct 16, 2026 for Marlie AI.

The short answer

    Head to head

    Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
    Pitch
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    Categories
    • Selling online - Other
    • Helpdesk
    Languages
    • English
    • English
    Launched
    May 26, 2026
    Apr 1, 2026
    Built for Shopify
    Not badged
    Not badged
    Reviews per month
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    Detected stores
    0active installs
    0active installs
    Most common store size
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    Top countries
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    Free options
    Free planFree trial
    Free planFree trial
    Monthly range
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    From $49 to $199/month
    Plans
    Free
    Professional$49/month
    14-day free trial250 min included, then $0.35/min
    • · Basic post-call summaries
    • · Blocks spam and robocalls
    • · Sends text links to callers
    • · Takes messages with your custom question
    Scale$99/month
    14-day free trial500 min included, then $0.35/min
    • · Everything in Professional
    • · Order lookup during live calls
    • · Warm transfers
    Growth$199/month
    14-day free trial1,000 min included, then $0.30/min
    • · Create checkout links during live calls
    • · Manage orders
    • · Order lookup during live calls
    • · Product lookup during live calls
    • · Warm Transfers
    Coverage
    0 of 0 features0%
    0 of 0 features0%
    Unique strengths
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    000onlybothonly
    AI ReFounderMarlie AI0 features listed across both App Store listings

    Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

    See every feature
    Works with also listed by another
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    How it sells itself

    Your store is open 24/7 - you're not. Shoppers browse at night and on weekends, hit a question about sizing or fit - and leave to buy where someone answers. AI ReFounder adds a call button to your store: an AI voice agent that knows your catalog, prices, and stock, answers questions, and guides shoppers to purchase - around the clock.

    Marlie is an AI receptionist that answers your store's phone 24/7. It looks up live orders to resolve "where's my order?" calls, answers questions about your products, shipping, and return policies, and takes messages with the details you need. When a caller needs a person, Marlie warm-transfers them to your team.

    Key points
    • 24/7 AI sales agent answers your store's calls - nights, weekends, holidays
    • Answers product questions, guides callers to purchase - focus to revenue
    • Syncs with your Shopify catalog for accurate product consulting
    • Real-time dashboard tracks calls, conversions, revenue, and satisfaction
    • 24/7 AI phone answering that describes your Shopify products to callers
    • Instant SMS checkout links sent directly to customer phones during calls
    • Product search and recommendations based on customer needs via voice
    Screenshots
    Connect Shopify store
    AI Voice Agent, Turn Calls to Sales, AI ReFounderAgent - Sales ManagerAnalytics page - Conversion
    Review transcript and audio for every call handled by your AI re
    chose between more than 40 voices for your AI receptionistAi Receptionist that answers calls 24/7

    All the numbers

    Every figure, side by side

    A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

    Showing only the rows where the apps differ.

    Adoption

    MeasureAI ReFounderMarlie AI
    Detected storesNot publishedNot published
    Net store change, 28 days0estimated0estimated
    Stores added, 28 daysNot enough dataNot enough data
    Big-brand shareNot enough dataNot enough data
    Top store categoriesNot publishedNot published
    Top store countriesNot publishedNot published

    Reviews

    MeasureAI ReFounderMarlie AI
    App Store ratingNot publishedNot published
    App Store reviewsNot publishedNot published
    New reviews, 28 daysNot enough dataNot enough data
    Reviewers a year or more inNot enough dataNot enough data

    Pricing

    MeasureAI ReFounderMarlie AI
    Free planNot listedNot listed
    Lowest paid monthly planNo monthly plan listed$49/month
    Longest free trialNot listed14 days
    Plans listedNot published3

    Listing

    MeasureAI ReFounderMarlie AI
    Shopify category rank#119in Selling online - Other#124in Helpdesk
    Shopify App ChartsNot on this week’s chartsNot on this week’s charts
    Built for ShopifyNoNo
    LaunchedMay 26, 2026Apr 1, 2026
    Languages1English1English
    DeveloperAI ReFounderMarlie Ai

    FAQ

    AI ReFounder and Marlie AI: common questions

    Where does this comparison’s data come from?
    Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 28, 2026 for AI ReFounder, Oct 16, 2026 for Marlie AI; estimated figures are labeled.

    How Shoplist compares apps

    Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 28, 2026 for AI ReFounder, Oct 16, 2026 for Marlie AI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.