AI Attribution vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AI Attribution, Nov 7, 2026 for TrueROAS.
The short answer
- Only AI Attribution lists a free plan. Paid plans start at $29/month for AI Attribution and $199/month for TrueROAS.
- TrueROAS lists 9 features AI Attribution’s listing doesn’t mention, including Event tracking, Funnel analysis, GDPR compliance.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · AI channel GMV overview
- · Basic AI order detection
- · Channel breakdown by AI bot
- · Generate basic llms.txt draft
- · Up to 30 days backfill
Pro
- · 90-day historical backfill
- · AI SEO Toolkit (llms.txt)
- · Advanced Attribution & Evidence
- · Advanced channel comparison
- · Custom AI domains mapping
- · Export AI orders to CSV
Growth
- · AI data webhook export to your tools
- · AI visibility & optimization toolkit
- · All Pro features included
- · Cross-store GMV & orders comparison
- · Multi-store AI performance rollup
- · Team access across connected stores
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAI Attribution for Shopify helps merchants prove which AI assistants actually drive revenue. Start free, backfill the last 60 days, and review AI-attributed orders, AI GMV, new customers, AOV, and repeat behavior in one dashboard. Conservative referrer, UTM, and tag-based attribution keep results trustworthy.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Identify orders referred by ChatGPT, Perplexity, Gemini, and Copilot
- AI dashboard for revenue, orders, AOV, new customers, and top products
- Compare AI vs paid, organic, and direct on conversion, AOV, and repeat purchase
- Export AI-attributed orders, customers, and products to CSV for analysis
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Attribution |  TrueROAS |
|---|---|---|
| Detected stores | Not published | 294 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | AI Attribution | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 5% |
Pricing
| Measure | AI Attribution | TrueROAS |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $199/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | AI Attribution | TrueROAS |
|---|---|---|
| Shopify category rank | #1242 | #43(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 22, 2025 | Sep 6, 2022 |
| Languages | 2 | 1 |
| Developer | Arcett | Perm Solutions AB |
FAQ
AI Attribution and TrueROAS: common questions
- Is AI Attribution or TrueROAS cheaper?
- Only AI Attribution lists a free plan. Paid plans start at $29/month for AI Attribution and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AI Attribution lists 4 the others don’t mention, such as Cohort analysis, Custom reports, Data export, Segmentation. TrueROAS lists 9 the others don’t mention, such as Event tracking, Funnel analysis, GDPR compliance, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AI Attribution, Nov 7, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AI Attribution, Nov 7, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.