AI Calling ‑ Mailablity vs Marlie AI ‑ AI Receptionist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for AI Calling, Oct 16, 2026 for Marlie AI.
The short answer
- Paid plans start at $29/month for AI Calling and $49/month for Marlie AI.
Head to head
Starter Plan
Scaling Plan
Merchant Plan
Professional
- · Basic post-call summaries
- · Blocks spam and robocalls
- · Sends text links to callers
- · Takes messages with your custom question
Scale
- · Everything in Professional
- · Order lookup during live calls
- · Warm transfers
Growth
- · Create checkout links during live calls
- · Manage orders
- · Order lookup during live calls
- · Product lookup during live calls
- · Warm Transfers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMailability lets merchants handle inbound customer calls using a human or AI agent with real-time access to Shopify order, inventory, and product data. The app provides a single place to answer customer questions while maintaining the brand’s defined tone of voice across conversations.
Marlie is an AI receptionist that answers your store's phone 24/7. It looks up live orders to resolve "where's my order?" calls, answers questions about your products, shipping, and return policies, and takes messages with the details you need. When a caller needs a person, Marlie warm-transfers them to your team.
- Handle inbound calls with AI or human agents, with real-time status tracking
- Answer calls with on-line access to customer, order, product, and inventory data
- Configure AI and human agents to your brand’s tone and communication rules
- 24/7 AI phone answering that describes your Shopify products to callers
- Instant SMS checkout links sent directly to customer phones during calls
- Product search and recommendations based on customer needs via voice
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Calling |  Marlie AI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AI Calling | Marlie AI |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AI Calling | Marlie AI |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $49/month |
| Longest free trial | 1 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | AI Calling | Marlie AI |
|---|---|---|
| Shopify category rank | #129 | #124 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 22, 2026 | Apr 1, 2026 |
| Languages | 1 | 1 |
| Developer | Mailability | Marlie Ai |
FAQ
AI Calling and Marlie AI: common questions
- Is AI Calling or Marlie AI cheaper?
- Paid plans start at $29/month for AI Calling and $49/month for Marlie AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for AI Calling, Oct 16, 2026 for Marlie AI; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for AI Calling, Oct 16, 2026 for Marlie AI. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.