AI Agent: Google+Facebook Ads vs Helmsman
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for AI Agent, Oct 14, 2026 for Helmsman.
The short answer
- Paid plans start at $99/month for AI Agent and $125/month for Helmsman.
- AI Agent lists 20 features Helmsman’s listing doesn’t mention, including A/B testing, AI images and video, Audience segments.
Head to head
Boost ROAS for Facebook Ads and Google Ads
- United States
- United Kingdom
- Turkey
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · AI Creatives: 50 credits/month
- · AI Video Generator & AI Mannequin Try-on
- · Chat Support
- · Less than $2,500 Monthly Ad Spend
- · Meta Ads Management
- · Traffic & Remarketing Audiences
Grow
- · $2,500 - $5,000 Total Monthly Ad Spend
- · AI Creatives: 125 credits/month
- · AI Video Generator & AI Mannequin Try-on
- · Chat Support
- · Meta Ads Management
- · Traffic & Remarketing Audiences
Advanced
- · $5,000 - $10,000 Total Monthly Ad Spend
- · AI Creatives: 250 credits/month
- · AI Video Generator & AI Mannequin Try-on
- · Catalog Collection Videos (Boost CTR)
- · Chat Support
- · Meta Ads + Google Ads Management
Plus
- · $10,000+ Total Monthly Ad Spend
- · AI Creatives: 500 credits/month
- · AI Video Generator & AI Mannequin Try-on
- · Catalog Collection Videos (Boost CTR)
- · Meta Ads + Google Ads Management
- · Priority Support
Helmsman Basic
- · AI product scoring
- · Auto-updated Meta product sets
- · Automated Meta ads
- · Instagram performance dashboard
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOur AI agents optimize Facebook and Google campaigns, generate new creatives, identify high-intent buyers. We automate campaign management to maximize revenue and ROAS while reducing manual work. Instead of you spending hours to find what's not working for your ads, the AI Agent actively monitors all your ads.
Helmsman is an AI agent designed to simplify advertising operations. By analyzing store data, AI identifies products with stronger advertising potential and generates product competitiveness scores. Analyze Instagram content, generate Meta product sets, and create Meta ad campaigns using AI-powered workflows and automation tools.
- Trending AI Audiences that increase Facebook Ads & Google Ads traffic and sales
- Easy Ads optimization across Google, Facebook and Instagram
- High-converting AI audiences to get higher CTR, conversion rate and ROAS
- Traffic and remarketing AI campaigns to optimize budget on Facebook and Google
- AI analyzes store data and scores product competitiveness
- AI analyzes Instagram posts and identifies engagement-based content insights
- Automatically create Meta ad campaigns in as little as 1 minute
- Optimize ad performance automatically with AI and automation rules
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Agent |  Helmsman |
|---|---|---|
| Detected stores | 558 | Not published |
| Net store change, 28 days | −5 | 0 |
| Stores added, 28 days | 8 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Turkey | Not published |
Reviews
| Measure | AI Agent | Helmsman |
|---|---|---|
| App Store rating | 4.3 ★ | Not published |
| App Store reviews | 161 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 3% | Not enough data |
FAQ
AI Agent and Helmsman: common questions
- Is AI Agent or Helmsman cheaper?
- Paid plans start at $99/month for AI Agent and $125/month for Helmsman. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AI Agent lists 20 the others don’t mention, such as A/B testing, AI images and video, Audience segments, Behavior. Helmsman lists 1 the others don’t mention, such as Ad spend. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for AI Agent, Oct 14, 2026 for Helmsman; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for AI Agent, Oct 14, 2026 for Helmsman. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.