Auto TOC: Blog SEO & Nav vs Tocito: Blog Table of Contents
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Auto TOC, Nov 1, 2026 for Tocito.
The short answer
- Only Auto TOC lists a free plan. Paid plans start at $1.99/month for Auto TOC and $1/month for Tocito.
- Tocito lists 2 features Auto TOC’s listing doesn’t mention, including JSON-LD, Layouts.
Head to head
Free
- · Change display position
- · Customize design
- · Display table of contents on blog posts
- · Free support
Monthly
- · Change display position
- · Customize design
- · Display table of contents on blog posts
- · Display table of contents on collections
- · Display table of contents on pages
- · Display table of contents on products
Lifetime
- · All of Monthly, Yearly features
- · Pay once, lifetime access
Basic
- · Animated markers
- · Auto-generated table of contents
- · Exclude selected posts
- · Flexible style controls
- · In-app chat and email support
- · JSON-LD navigation markup
Lifetime
- · All Basic features with one payment
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLong blog posts lose readers who struggle to find specific information. This app automatically generates a table of contents from article headings, letting visitors jump directly to relevant sections. Merchants control which heading levels appear, customize the design through the theme editor, and select which blog posts display the table of contents.
Long blog posts can be hard to follow. Turn post headings into a table of contents automatically. Set desktop and mobile layouts separately. Match your store’s look with colors, fonts, spacing, borders, and custom CSS. Preview before publishing. Small animations add life and style without getting in the way. Add JSON-LD article navigation markup automatically. Get answers through in-app chat or email.
- Auto-generate a table of contents for blogs, products, and pages
- Fully customizable design: Choose headings, styles, colors and placement
- No coding required: Set up in minutes
- Improves readability & boosts SEO
- Automatic creation: Build a table of contents from blog headings.
- Separate layouts: Set desktop and mobile views independently.
- Live preview: Review design changes before publishing.
- Theme styling: Match colors, fonts, spacing, borders, and custom CSS.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Auto TOC |  Tocito |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Auto TOC | Tocito |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Auto TOC and Tocito: common questions
- Is Auto TOC or Tocito cheaper?
- Only Auto TOC lists a free plan. Paid plans start at $1.99/month for Auto TOC and $1/month for Tocito. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Auto TOC lists 1 the others don’t mention, such as Content optimization. Tocito lists 2 the others don’t mention, such as JSON-LD, Layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Auto TOC, Nov 1, 2026 for Tocito; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Auto TOC, Nov 1, 2026 for Tocito. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.