Aftercare vs Unformed: AI Feedback Agents
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Aftercare, Nov 4, 2026 for Unformed.
The short answer
- Only Unformed lists a free plan.
- Unformed lists 25 features Aftercare’s listing doesn’t mention, including AI insights, Analytics, Analytics dashboard.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free plan
- · 100 credits to get started
- · All essential features
- · No credit card required
- · One-time credits, they don't renew
Design partner
- · 250 credits every month
- · Create unlimited agents
- · Max $66 in extra credits per month
- · Then $0.33 per extra credit
- · Turn feedback into public reviews
Pro
- · 250 credits every month
- · Create unlimited agents
- · Max $111 in extra credits per month
- · Then $0.55 per extra credit
- · Turn feedback into public reviews
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGo beyond the traditional multiple-choice surveys with Aftercare. We use the latest AI technology to let you ask open-ended questions to get as close to the “voice of the customer” as possible. Dig deep into customer feedback by asking smart follow-up questions in real time. And get instant AI analysis of customers’ responses to track common themes, customer sentiment, attribution and NPS.
Unformed replaces static forms with AI feedback agents that hold real conversations with customers after every purchase, booking, or order. Each agent adapts to the customer's replies, uncovering themes, sentiment, and opportunities that traditional surveys often miss. Merchants can send participants Shopify discount codes to encourage completion.
- Post-purchase surveys (PPS) that ask open-ended questions
- Survey builder configureable to ask intelligent follow-up questions in real-time
- Analyze responses to track customer sentiment, attribution, common themes, & NPS
- Ability to offer a discount code at the end of a survey
- Deploy AI agents that hold natural feedback conversations with customers
- Automatically invite customers after every Shopify order or purchase
- Reward participants with Shopify discount codes and track redemption rates
- Analyze feedback with AI to identify drivers, sentiment and opportunities
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Aftercare | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Aftercare | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 2 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Aftercare and Unformed: common questions
- Is Aftercare or Unformed cheaper?
- Only Unformed lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Unformed lists 25 the others don’t mention, such as AI insights, Analytics, Analytics dashboard, Attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Aftercare, Nov 4, 2026 for Unformed; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Aftercare, Nov 4, 2026 for Unformed. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.