Affinity Commerce vs Yotpo: Loyalty Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Affinity Commerce, Nov 7, 2026 for Yotpo.
The short answer
- Yotpo lists 18 features Affinity Commerce’s listing doesn’t mention, including Coupons, Custom programs, Custom rewards.
Head to head
Loyalty, Referrals & Rewards by Yotpo (formerly Swell)
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · $0.1 per order with redeemed points
- · Free setup
- · Includes All Rewards Features
- · Lower price per order as you grow
- · No Subscription Fee
Free
- · AI Chat Support
- · Earn Points for Purchases
- · Points Exchanged for Discounts
- · Referral Program
- · Reporting and Analytics
- · Rewards Sticky Bar
Pro
- · AI Chat Support
- · Additional Ways to Earn
- · Addtl Integrations (KLV, Recharge, etc)
- · More Rewards
- · Redeem Points at Checkout
- · Rewards Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLaunch a rewards system in minutes to improve repeat sales. Our seamless two-click experience make it easy for customers to enjoy rewards that bring them back to your store while you focus on scaling your brand.
Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals.
- Easily set up in your store in minutes
- Easy to use for customers with just 2-clicks apply
- See how much customers LOVE you and follow how your rewards perform
- Monitor and evaluate your loyalty and referral program ROI, AOV, LTV, and more.
- Customize, launch, and manage your loyalty and rewards program with no code.
- Motivate repeat purchases and engagement with diverse rewards and VIP tiers.
- Deploy a tiered program based on points, spend, purchases, or referrals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Affinity Commerce |  Yotpo |
|---|---|---|
| Detected stores | Not published | 7,428 |
| Net store change, 28 days | 0 | −72 |
| Stores added, 28 days | Not enough data | 33 |
| Big-brand share | Not enough data | 31% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Affinity Commerce | Yotpo |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 968 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 71% |
Pricing
| Measure | Affinity Commerce | Yotpo |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $199/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | 2 |
Listing
| Measure | Affinity Commerce | Yotpo |
|---|---|---|
| Shopify category rank | #391 | #41(ahead) |
| Shopify App Charts | Not on this week’s charts | #88 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | May 13, 2026 | Jul 28, 2015 |
| Languages | 1 | 1 |
| Developer | Bridge Co., Ltd. | Yotpo - L&R |
FAQ
Affinity Commerce and Yotpo: common questions
- What features does each app list that the other doesn’t?
- Yotpo lists 18 the others don’t mention, such as Coupons, Custom programs, Custom rewards, Early access. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Affinity Commerce, Nov 7, 2026 for Yotpo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Affinity Commerce, Nov 7, 2026 for Yotpo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.