Affilo: Affiliate Marketing vs Kuto
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Affilo, Oct 13, 2026 for Kuto.
The short answer
- Affilo lists 14 features Kuto’s listing doesn’t mention, including Auto-tracking, Automated rules, Custom branding.
Head to head
- United States
- Canada
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard
- · Affiliate Discount Codes
- · Cancel any order
- · Custom Rules
- · Detailed Analytics
- · Easy MLM
- · Unlimited Affiliates & Orders
Pro
- · + more
- · Bulk messaging/Newsletter
- · Create Discount Codes in app
- · Detailed Reporting
- · Discount Links
- · Pay via Store Credit
Free to install
- · Commission + 10% fee, on sales only
- · No monthly subscription fee
- · Set your own monthly billing cap
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAffilo is a complete Affiliate Marketing solution helping you create your own affiliate program in any way you like. Create unlimited affiliate programs, track unlimited numbers of orders, and recruit unlimited number of affiliates. Setup different commissions for different influencers/affiliates and tiers.
Kuto puts your store in a shared affiliate catalog that promoters actively browse. Set your affiliate commission percentage, the consumer discount your customers receive at checkout, and a billing cap. Affiliates sign up and grab a tracking link with no approval required. The consumer discount applies automatically through the link, no coupon entry needed.
- Unlimited Everything - Unlimited Affiliates, Orders, Sales, Tracking & Links.
- Pay via PayPal, manually or via Store Credits. Give bonuses and extra rewards.
- Modern & easy to understand UX and User interface design
- Affiliate Discount codes & Affiliate Discounted Links.
- Affiliates discover and link your store without any recruitment
- Consumer discount auto-applies at checkout through the affiliate link
- Affiliate links pause automatically when your billing limit is hit
- Charged via Shopify Billing only when affiliate-driven sales occur
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Affilo |  Kuto |
|---|---|---|
| Detected stores | 172 | Not published |
| Net store change, 28 days | −3 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Not published |
| Top store countries | United States, Canada, Australia | Not published |
Reviews
| Measure | Affilo | Kuto |
|---|---|---|
| App Store rating | 4.3 ★ | Not published |
| App Store reviews | 26 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Affilo and Kuto: common questions
- What features does each app list that the other doesn’t?
- Affilo lists 14 the others don’t mention, such as Auto-tracking, Automated rules, Custom branding, Custom forms. Kuto lists 2 the others don’t mention, such as ACH payments, Auto-payments. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Affilo, Oct 13, 2026 for Kuto; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Affilo, Oct 13, 2026 for Kuto. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.