Affiliate Product Feed vs Universal Product Feed
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Affiliate Product Feed, Nov 13, 2026 for Universal Product Feed.
The short answer
- Only Universal Product Feed lists a free plan. Paid plans start at $15/month for Affiliate Product Feed and $10/month for Universal Product Feed.
- Universal Product Feed lists 13 features Affiliate Product Feed’s listing doesn’t mention, including Attribute filtering, Attribute mapping, Collection targeting.
Head to head
Automatically export your products via FTP
Dynamic Product Feed for facebook, google, snapchat and tiktok
- Pakistan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Automatic daily FTP export
- · Automatic product section using rules
- · Easy product selection
- · Provide stock info to third party partners
Starter Plus
- · Connect to 2 hosts
- · Data updates daily
Multi-Host
- · Connect up to 5 hosts
- · Data updates daily
Pro
- · Connect up to 10 hosts
- · Data updates hourly
Free
- · Feed sync Every 24 hours
- · Max Products: 500
- · No. of Feeds: 1
Basic
- · Feed sync Every 12 hours
- · Max Products: 1000
- · No. of Feeds: 1
Standard
- · Feed sync Every 6 hours
- · Max Products: 2000
- · No. of Feeds: 5
Business
- · Feed sync Every 2 hours
- · Max Products: 5000
- · No. of Feeds: Unlimited
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAffiliate Product Feed from Alliant Development allows you to provide up-to-date information about your products to your affiliates and business partners. Use our convenient product search feature to quickly find and select as many products and variants as you wish. Then head on over to the settings-page to enter in your FTP credentials: the FTP hostname, username, and password.
Universal Product Feed helps merchants create hosted XML product feeds for Meta, Google, TikTok, and Snapchat. Choose all products, in-stock products, or selected collections, then customize variants, prices, images, GTINs, labels, and Google attributes. Connect Meta to create catalogs, sync product sets from collections, and use Meta Pixel with optional Conversions API event forwarding.
- Upload product information daily or hourly to an FTP server.
- Create rules to automatically select products for export.
- Automatically exclude products that are out of stock.
- Generates Facebook & Other platform's product feed with all languages
- Automatically updates product feeds in less than hour.
- Use one feed link to create feeds on all marketing channels.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Affiliate Product Feed |  Universal Product Feed |
|---|---|---|
| Detected stores | Not published | 13 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Electronics |
| Top store countries | Not published | Pakistan |
Reviews
| Measure | Affiliate Product Feed | Universal Product Feed |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 27 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Affiliate Product Feed | Universal Product Feed |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $15/month | $10/month(ahead) |
| Longest free trial | 10 days | 7 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Affiliate Product Feed | Universal Product Feed |
|---|---|---|
| Shopify category rank | #114 | #29 |
| Shopify App Charts | Not on this week’s charts | #9 in Product feeds |
| Built for Shopify | No | Yes |
| Launched | Sep 6, 2021 | Jan 12, 2021 |
| Languages | 1 | 1 |
| Developer | Alliant Development Inc. | ADEX360 LTD |
FAQ
Affiliate Product Feed and Universal Product Feed: common questions
- Is Affiliate Product Feed or Universal Product Feed cheaper?
- Only Universal Product Feed lists a free plan. Paid plans start at $15/month for Affiliate Product Feed and $10/month for Universal Product Feed. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Universal Product Feed lists 13 the others don’t mention, such as Attribute filtering, Attribute mapping, Collection targeting, Custom labels. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Affiliate Product Feed, Nov 13, 2026 for Universal Product Feed; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Affiliate Product Feed, Nov 13, 2026 for Universal Product Feed. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.