Affiliate Marketing ReferrLy vs Udeely

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.

The short answer

  • Affiliate Marketing ReferrLy is detected on 4119× as many Shopify stores as Udeely: 4,119 vs 1 as of Nov 5, 2026.
  • Both list a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $19.99/month for Udeely.
  • Affiliate Marketing ReferrLy lists 16 features Udeely’s listing doesn’t mention, including Auto-payments, Auto-tracking, Branded portal.

Head to head

Detected stores

Affiliate Marketing ReferrLy: 4,119
Udeely: 1

App Store reviews

Affiliate Marketing ReferrLy: 1,129
Udeely: —

New reviews, 28 days

Affiliate Marketing ReferrLy: 29
Udeely: —

Stores added, 28 days

Affiliate Marketing ReferrLy: 63
Udeely: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Affiliate marketing, referral, Influencer, Ambassador app

—
Categories
  • Affiliate programs
  • Loyalty and rewards
  • Affiliate programs
Languages
  • English
  • German
  • English
  • Spanish
  • French
  • +2 more
Launched
Dec 22, 2020
Aug 13, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
28 last full month
—
Detected stores
4,119active installs
  • Dr. Simon Fit
  • Swimlest
  • HowToBBQRight
  • Skechers Malaysia
  • Sarah Chapman
+4,114 more
1active installs
  • DuduBubuShop.com
Most common store size
11-50 products30%
—
Top countries
  • United States33%
  • United Kingdom7%
  • Canada4%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

050100DecFebAprJunAugOctAffiliate Marketing ReferrLy: 13 reviews in December 2025Affiliate Marketing ReferrLy: 24 reviews in January 2026Affiliate Marketing ReferrLy: 42 reviews in February 2026Affiliate Marketing ReferrLy: 69 reviews in March 2026Affiliate Marketing ReferrLy: 42 reviews in April 2026Affiliate Marketing ReferrLy: 42 reviews in May 2026Affiliate Marketing ReferrLy: 38 reviews in June 2026Affiliate Marketing ReferrLy: 29 reviews in July 2026Affiliate Marketing ReferrLy: 40 reviews in August 2026Affiliate Marketing ReferrLy: 39 reviews in September 2026Affiliate Marketing ReferrLy: 28 reviews in October 2026
Affiliate Marketing ReferrLyUdeelyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $15/month
From $0 to $49.99/month
Plans
FreeFree
  • · Analytics
  • · Separate Affiliate Portal
  • · Tracking by Links or Coupons
  • · Unlimited Affiliates
  • · Unlimited Orders
  • · Welcome Emails
Starter$5/month
14-day free trial
  • · Auto Applied Coupons
  • · Collection Commissions
  • · Marketing Assets
  • · Product Commissions
  • · Referral Popups
  • · Store Credit
Pro$9/month
14-day free trial
  • · Email Alerts
  • · Everything in Starter plan +
  • · Multi-Level Commissions
  • · Multi-Tier Commissions
  • · Royalty Commission
Premium$15/month
14-day free trial
  • · Bulk Emails
  • · Custom Affiliate Portal Domain
  • · Everything in Pro plan +
  • · PayPal Integration
Free PlanFree
  • · Commission rules and refunds
  • · Link and coupon tracking
  • · Live affiliate portal
  • · Payout reports and export
  • · Up to 30 affiliates
Starter Plan$19.99/month
No usage fees, sales commissions, or transaction fees. Merchants pay only the selected subscription.
  • · Klaviyo sync and bulk email
  • · Merchant branding
  • · Multiple programs and Campaigns
  • · Performance commission tiers
  • · Unlimited affiliates
Growth Plan$49.99/month
No usage fees, sales commissions, or transaction fees. Merchants pay only the selected subscription.
  • · Affiliate segmentation
  • · Automated bonus rules
  • · Custom affiliate portal domains
  • · Fraud rules and referral chains
  • · Outbound webhooks
  • · Outbound webhooks
Coverage
26 of 32 features81%
16 of 32 features50%
Unique strengths
  • Auto-payments
  • Auto-tracking
  • Branded portal
  • Bulk payouts
  • +12 more
  • Automated rules
  • Custom dashboards
  • Maturation periods
  • Page creation
  • +2 more
Affiliate programs
81%26/32
50%16/32
Affiliate experience
75%6/8
38%3/8
Commission options
78%7/9
67%6/9
Payments
60%3/5
60%3/5
Referral management
100%10/10
40%4/10
16106onlybothonly
Affiliate Marketing ReferrLyUdeely32 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Customer accounts
  • PayPal
  • Appstle
  • Recharge
—
How it sells itself

Affiliate and referral marketing made easy for your store! Our all-in-one tool enables your influencers and ambassadors to become referral partners, driving revenue your way. Start your affiliate program effortlessly. Track sales with referral links and coupon codes, and provide affiliates with a dedicated dashboard to monitor their influencer marketing performance.

Udeely helps merchants switch from another affiliate app or launch a new program from zero. Import affiliates, create referral links and discount-code links, protect attribution from coupon-extension hijacking, track orders, hold commissions for refunds, and export payout reports. Affiliates get a live branded portal with earnings, links, codes, media, leaderboards, and payout history.

Key points
  • Seamless Affiliate Onboarding. Custom signup domain & form fields.
  • Set Commission rules by affiliates, products, collections & achievements & more
  • Automatically creates Referral links & Coupon Codes for affiliates
  • Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
  • Track affiliate sales through referral links and no-coupon code discount links
  • Calculate commissions with rates, downline tiers, hold periods, and refunds.
  • Give affiliates a live portal with links, earnings, and motivational materials.
  • Easy integration with automation tools through webhooks.
Screenshots
Add On Tools
Affiliate ProgramTurn Customers Into AffiliatesAffiliate Sign Up
Udeely Affiliate List
Udeely Affiliate DashboardUdeely DashboardUdeely Extras

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAffiliate Marketing ReferrLyUdeely
Detected stores4,119(ahead)as of Nov 5, 20261as of Nov 5, 2026
Net store change, 28 days+26estimated0estimated
Stores added, 28 days63new and returningNot enough data
Big-brand share8%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Health & Beauty, Home & GardenNot published
Top store countriesUnited States, United Kingdom, CanadaNot published

Reviews

MeasureAffiliate Marketing ReferrLyUdeely
App Store rating5.0 ★Not published
App Store reviews1,129Not published
New reviews, 28 days29Not enough data
Reviewers a year or more in7%Not enough data

Pricing

MeasureAffiliate Marketing ReferrLyUdeely
Free planYesYes
Lowest paid monthly plan$5/month(ahead)$19.99/month
Longest free trial14 daysNot listed
Plans listed43

Listing

MeasureAffiliate Marketing ReferrLyUdeely
Shopify category rank#1in Affiliate programsNot enough data
Shopify App Charts#5 in Affiliate programsNot on this week’s charts
Built for ShopifyYesNo
LaunchedDec 22, 2020Aug 13, 2026
Languages1English6German, English, Spanish
DeveloperDEVSQUAT SOLUTIONSWordCat EduTech

FAQ

Affiliate Marketing ReferrLy and Udeely: common questions

Which is more popular, Affiliate Marketing ReferrLy or Udeely?
Affiliate Marketing ReferrLy is detected on 4119× as many Shopify stores as Udeely: 4,119 vs 1 as of Nov 5, 2026.
Is Affiliate Marketing ReferrLy or Udeely cheaper?
Both list a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $19.99/month for Udeely. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Affiliate Marketing ReferrLy lists 16 the others don’t mention, such as Auto-payments, Auto-tracking, Branded portal, Bulk payouts. Udeely lists 6 the others don’t mention, such as Automated rules, Custom dashboards, Maturation periods, Page creation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.