Affiliate Marketing ReferrLy vs Collably

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Affiliate Marketing ReferrLy, Nov 1, 2026 for Collably.

The short answer

  • Affiliate Marketing ReferrLy is detected on 503× as many Shopify stores as Collably: 4,023 vs 8 as of Nov 2, 2026 for Affiliate Marketing ReferrLy, Nov 1, 2026 for Collably.
  • Only Affiliate Marketing ReferrLy lists a free plan.
  • Affiliate Marketing ReferrLy lists 17 features Collably’s listing doesn’t mention, including Achievement tracking, Auto-payments, Bulk payouts.

Head to head

Detected stores

Affiliate Marketing ReferrLy: 4,023
Collably: 8

App Store reviews

Affiliate Marketing ReferrLy: 1,626
Collably: —

New reviews, 28 days

Affiliate Marketing ReferrLy: 25
Collably: —

Stores added, 28 days

Affiliate Marketing ReferrLy: 48
Collably: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Affiliate marketing, referral, Influencer, Ambassador app

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Categories
  • Affiliate programs
  • Affiliate programs
Languages
  • English
  • English
  • Hebrew
Launched
Dec 22, 2020
May 25, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
28 last full month
—
Detected stores
4,023active installs
  • Dr. Simon Fit
  • Swimlest
  • HowToBBQRight
  • Skechers Malaysia
  • Sarah Chapman
+4,018 more
8active installs
  • JUV ACTIVEWEAR
  • Rosamix רוזאמיקס
  • HADAS GROSS
  • GONSURFING
  • Bone Street
+3 more
Most common store size
11-50 products30%
101-200 products38%
Top countries
  • United States33%
  • United Kingdom8%
  • Canada4%
  • Israel88%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

050100NovJanMarMayJulSepOctAffiliate Marketing ReferrLy: 24 reviews in November 2025Affiliate Marketing ReferrLy: 13 reviews in December 2025Affiliate Marketing ReferrLy: 24 reviews in January 2026Affiliate Marketing ReferrLy: 42 reviews in February 2026Affiliate Marketing ReferrLy: 69 reviews in March 2026Affiliate Marketing ReferrLy: 42 reviews in April 2026Affiliate Marketing ReferrLy: 42 reviews in May 2026Affiliate Marketing ReferrLy: 38 reviews in June 2026Affiliate Marketing ReferrLy: 29 reviews in July 2026Affiliate Marketing ReferrLy: 40 reviews in August 2026Affiliate Marketing ReferrLy: 39 reviews in September 2026Affiliate Marketing ReferrLy: 28 reviews in October 2026
Affiliate Marketing ReferrLyCollablyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $15/month
—
Plans
FreeFree
  • · Analytics
  • · Separate Affiliate Portal
  • · Tracking by Links or Coupons
  • · Unlimited Affiliates
  • · Unlimited Orders
  • · Welcome Emails
Starter$5/month
14-day free trial
  • · Auto Applied Coupons
  • · Collection Commissions
  • · Marketing Assets
  • · Product Commissions
  • · Referral Popups
  • · Store Credit
Pro$9/month
14-day free trial
  • · Email Alerts
  • · Everything in Starter plan +
  • · Multi-Level Commissions
  • · Multi-Tier Commissions
  • · Royalty Commission
Premium$15/month
14-day free trial
  • · Bulk Emails
  • · Custom Affiliate Portal Domain
  • · Everything in Pro plan +
  • · PayPal Integration
FreeFree
Coverage
26 of 27 features96%
10 of 27 features37%
Unique strengths
  • Achievement tracking
  • Auto-payments
  • Bulk payouts
  • Custom branding
  • +13 more
  • Email tracking
Affiliate programs
96%26/27
37%10/27
Affiliate experience
100%6/6
33%2/6
Commission options
100%7/7
29%2/7
Payments
100%3/3
0%0/3
Referral management
91%10/11
55%6/11
1791onlybothonly
Affiliate Marketing ReferrLyCollably27 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Customer accounts
  • PayPal
  • Appstle
  • Recharge
—
How it sells itself

Affiliate and referral marketing made easy for your store! Our all-in-one tool enables your influencers and ambassadors to become referral partners, driving revenue your way. Start your affiliate program effortlessly. Track sales with referral links and coupon codes, and provide affiliates with a dedicated dashboard to monitor their influencer marketing performance.

Collably is a performance-only influencer marketplace built natively for Shopify. Brands install the app, set commission ranges, and connect with vetted Israeli content creators who promote products through tracked affiliate links. Every order placed via a creator link is tagged in Shopify and attributed in real time.

Key points
  • Seamless Affiliate Onboarding. Custom signup domain & form fields.
  • Set Commission rules by affiliates, products, collections & achievements & more
  • Automatically creates Referral links & Coupon Codes for affiliates
  • Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
  • Vetted Israeli creator marketplace with niche and follower filtering
  • In-platform negotiation with commission, bonus goals, and creative brief
  • Real-time order attribution with detailed reporting per creator
Screenshots
Add On Tools
Affiliate ProgramTurn Customers Into AffiliatesAffiliate Sign Up
Brand products and commission settings synced from connected sto
Collably brand portal — overview with metrics and analyticsCreator discovery filtered by niche, follower count and platformBrand portal overview with sales metrics and analytics cards

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAffiliate Marketing ReferrLyCollably
Detected stores4,023(ahead)as of Nov 2, 20268as of Nov 1, 2026
Net store change, 28 days+7estimated0estimated
Stores added, 28 days48new and returningNot enough data
Big-brand share8%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Health & Beauty, Home & GardenApparel & Accessories, Health & Beauty, Animals & Pet Supplies
Top store countriesUnited States, United Kingdom, CanadaIsrael

Reviews

MeasureAffiliate Marketing ReferrLyCollably
App Store rating5.0 ★Not published
App Store reviews1,626Not published
New reviews, 28 days25Not enough data
Reviewers a year or more in7%Not enough data

Pricing

MeasureAffiliate Marketing ReferrLyCollably
Free planYesNot listed
Lowest paid monthly plan$5/monthNo monthly plan listed
Longest free trial14 daysNot listed
Plans listed41

Listing

MeasureAffiliate Marketing ReferrLyCollably
Shopify category rank#1in Affiliate programsNot enough data
Shopify App Charts#5 in Affiliate programsNot on this week’s charts
Built for ShopifyYesNo
LaunchedDec 22, 2020May 25, 2026
Languages1English2English, Hebrew
DeveloperDEVSQUAT SOLUTIONSCollably

FAQ

Affiliate Marketing ReferrLy and Collably: common questions

Which is more popular, Affiliate Marketing ReferrLy or Collably?
Affiliate Marketing ReferrLy is detected on 503× as many Shopify stores as Collably: 4,023 vs 8 as of Nov 2, 2026 for Affiliate Marketing ReferrLy, Nov 1, 2026 for Collably.
Is Affiliate Marketing ReferrLy or Collably cheaper?
Only Affiliate Marketing ReferrLy lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Affiliate Marketing ReferrLy lists 17 the others don’t mention, such as Achievement tracking, Auto-payments, Bulk payouts, Custom branding. Collably lists 1 the others don’t mention, such as Email tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Affiliate Marketing ReferrLy, Nov 1, 2026 for Collably; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Affiliate Marketing ReferrLy, Nov 1, 2026 for Collably. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.