Affiliate Marketing ReferrLy vs btwn
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for Affiliate Marketing ReferrLy, Oct 13, 2026 for btwn.
The short answer
- Only Affiliate Marketing ReferrLy lists a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $50/month for btwn.
- Affiliate Marketing ReferrLy lists 20 features btwn’s listing doesn’t mention, including Achievement tracking, Analytics, Auto-payments.
Head to head
Affiliate marketing, referral, Influencer, Ambassador app
Free Word-of-Mouth Marketing
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics
- · Separate Affiliate Portal
- · Tracking by Links or Coupons
- · Unlimited Affiliates
- · Unlimited Orders
- · Welcome Emails
Starter
- · Auto Applied Coupons
- · Collection Commissions
- · Marketing Assets
- · Product Commissions
- · Referral Popups
- · Store Credit
Pro
- · Email Alerts
- · Everything in Starter plan +
- · Multi-Level Commissions
- · Multi-Tier Commissions
- · Royalty Commission
Premium
- · Bulk Emails
- · Custom Affiliate Portal Domain
- · Everything in Pro plan +
- · PayPal Integration
Standard
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAffiliate and referral marketing made easy for your store! Our all-in-one tool enables your influencers and ambassadors to become referral partners, driving revenue your way. Start your affiliate program effortlessly. Track sales with referral links and coupon codes, and provide affiliates with a dedicated dashboard to monitor their influencer marketing performance.
Introducing btwn, your ultimate marketing partner developed by b.plat LLC in 2020. Our platform is designed to seamlessly connect your business with customers, prioritizing your success and fostering stronger customer relationships through automated processes. With our rewards system, you can show appreciation to your loyal customers, effectively driving revenue growth.
- Seamless Affiliate Onboarding. Custom signup domain & form fields.
- Set Commission rules by affiliates, products, collections & achievements & more
- Automatically creates Referral links & Coupon Codes for affiliates
- Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
- Attract new customers through referral bonuses
- Enhance customer retention with cash rewards for their purchases
- Engage customers to leave reviews and refer their friends
- Ease business decisions with metrics analysis through our merchant dashboard
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Affiliate Marketing ReferrLy |  btwn |
|---|---|---|
| Detected stores | 4,385 | Not published |
| Net store change, 28 days | +28 | 0 |
| Stores added, 28 days | 60 | Not enough data |
| Big-brand share | 8% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | Affiliate Marketing ReferrLy | btwn |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1,135 | Not published |
| New reviews, 28 days | 27 | Not enough data |
| Reviewers a year or more in | 6% | Not enough data |
Pricing
| Measure | Affiliate Marketing ReferrLy | btwn |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $50/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 1 |
Listing
| Measure | Affiliate Marketing ReferrLy | btwn |
|---|---|---|
| Shopify category rank | #1 | Not enough data |
| Shopify App Charts | #5 in Affiliate programs | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 22, 2020 | Jan 19, 2021 |
| Languages | 1 | 1 |
| Developer | DEVSQUAT SOLUTIONS | btwn |
FAQ
Affiliate Marketing ReferrLy and btwn: common questions
- Is Affiliate Marketing ReferrLy or btwn cheaper?
- Only Affiliate Marketing ReferrLy lists a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $50/month for btwn. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Affiliate Marketing ReferrLy lists 20 the others don’t mention, such as Achievement tracking, Analytics, Auto-payments, Auto-tracking. btwn lists 6 the others don’t mention, such as Affiliate programs, Automated rules, Cash back, Cash back programs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for Affiliate Marketing ReferrLy, Oct 13, 2026 for btwn; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for Affiliate Marketing ReferrLy, Oct 13, 2026 for btwn. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.