AE: AI Chatbot Sales & Support vs SelfiChat
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for AE, Oct 13, 2026 for SelfiChat.
The short answer
- Only SelfiChat lists a free plan.
- AE lists 11 features SelfiChat’s listing doesn’t mention, including Agent analytics, Behavior tracking, Chat assignment.
Head to head
- United States
- India
- United Arab Emirates
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 20 AI conversations per month
- · 35+ languages supported
- · Auto-generated FAQ from your store
- · GDPR compliant by default
- · Smart escalation to your inbox
Starter
- · 100 AI conversations per month
- · 35+ languages supported
- · Auto-generated FAQ from your store
- · Describe your shop feature
- · Priority email support
- · Smart escalation to your inbox
Pro
- · 500 AI conversations per month
- · Advanced conversation analytics
- · Conversation export
- · Custom FAQ editor
- · Custom widget branding
- · Everything in Starter
Business
- · 1500 AI conversations per month
- · Dedicated account manager
- · Dedicated account manager
- · Everything in Pro
- · Phone and chat support
- · Priority feature requests
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThis AI chatbot handles sales and customer support in one widget. It answers product, shipping, and order questions 24/7, trained on your products, policies, and pages. Shoppers get AI recommendations, comparisons, a gift finder, and add-to-cart in chat. The same assistant runs on WhatsApp with tap-to-buy. Accuracy guardrails keep every answer true to your store data, and a dashboard shows results.
SelfiChat is a customer support assistant built by Elarix Dev Ltd, a UK company. It scans your store policies, products, and pages, then generates ready-to-use FAQ in 30 seconds. The AI assistant Lea answers in your store's voice and escalates complex cases to your inbox. The widget supports 35+ languages, includes order lookup and product search, and works 24/7. GDPR-compliant with zero customer data storage.
- AI recommendations, comparisons, gift finder & add-to-cart inside the chat
- WhatsApp assistant: tap-to-buy carousels, order updates, edits & support
- Value dashboard tracks revenue from AI chat & support tickets deflected
- AI chatbot answers FAQs, sizing & order questions 24/7 in 8 languages + voice
- Auto-generated FAQ from your store policies, products and pages in 30 seconds
- AI assistant Lea answers in 35+ languages with your store's voice and rules
- Order lookup, product search, and policy answers from one storefront widget
- Smart escalation to human inbox when AI confidence drops below threshold
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AE |  SelfiChat |
|---|---|---|
| Detected stores | 12 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Electronics, Home & Garden | Not published |
| Top store countries | United States, India, United Arab Emirates | Not published |
Reviews
| Measure | AE | SelfiChat |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 16 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
AE and SelfiChat: common questions
- Is AE or SelfiChat cheaper?
- Only SelfiChat lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AE lists 11 the others don’t mention, such as Agent analytics, Behavior tracking, Chat assignment, Chat flows. SelfiChat lists 1 the others don’t mention, such as Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for AE, Oct 13, 2026 for SelfiChat; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for AE, Oct 13, 2026 for SelfiChat. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.