Adyogi Facebook & Insta Ads vs Helmsman
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 29, 2026 for Adyogi Facebook & Insta Ads, Oct 14, 2026 for Helmsman.
The short answer
- Paid plans start at $9/month for Adyogi Facebook & Insta Ads and $125/month for Helmsman.
- Helmsman lists 5 features Adyogi Facebook & Insta Ads’s listing doesn’t mention, including Ad spend, AI optimization, AI targeting.
Head to head
Automate Facebook & Instagram Ads for Higher Returns
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Live Catalogue Sync
- · Real-time reporting
- · Set daily budget upto $50
- · Support on Chat & Email
Growth
- · Customised Email Reporting
- · Everything in Basic Plan
- · Professional Consultation
- · Set Daily Budget upto $200
- · Support on Phone Call
Enterprise
- · Automatic Budget Optimisation
- · Dedicated Account Manager
- · Everything in Growth Plan
- · Set Daily budget up to $500
Helmsman Basic
- · AI product scoring
- · Auto-updated Meta product sets
- · Automated Meta ads
- · Instagram performance dashboard
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomate your Meta marketing with a strategy devised by professionals in the field to deliver the optimum returns and increase sales. AdYogi Marketing is our solution for Shopify Merchants who are looking to automate marketing with the optimum ROAS (Returns on Ad Spend). AdYogi Meta Marketing sets up your Meta marketing campaigns in just a few clicks in less than a minute.
Helmsman is an AI agent designed to simplify advertising operations. By analyzing store data, AI identifies products with stronger advertising potential and generates product competitiveness scores. Analyze Instagram content, generate Meta product sets, and create Meta ad campaigns using AI-powered workflows and automation tools.
- Live Catalogue Sync on Meta: Keep your products up-to date
- Real Time Ad Preview and Ad Text Customization: Level up your creative game
- Automatic Budget Optimizer: Allocate funds to your top performing campaigns
- Professional Handling : Get assistance with Marketing Professional from Meta
- AI analyzes store data and scores product competitiveness
- AI analyzes Instagram posts and identifies engagement-based content insights
- Automatically create Meta ad campaigns in as little as 1 minute
- Optimize ad performance automatically with AI and automation rules
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Adyogi Facebook & Insta Ads |  Helmsman |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Adyogi Facebook & Insta Ads | Helmsman |
|---|---|---|
| App Store rating | 2.8 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Adyogi Facebook & Insta Ads | Helmsman |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9/month(ahead) | $125/month |
| Longest free trial | 30 days | 45 days |
| Plans listed | 3 | 1 |
Listing
| Measure | Adyogi Facebook & Insta Ads | Helmsman |
|---|---|---|
| Shopify category rank | #114(ahead) | #248 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 3, 2019 | Jun 1, 2026 |
| Languages | 1 | 2 |
| Developer | adyogi.com | Helmsman |
FAQ
Adyogi Facebook & Insta Ads and Helmsman: common questions
- Is Adyogi Facebook & Insta Ads or Helmsman cheaper?
- Paid plans start at $9/month for Adyogi Facebook & Insta Ads and $125/month for Helmsman. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Adyogi Facebook & Insta Ads lists 2 the others don’t mention, such as Event-based, Retargeting. Helmsman lists 5 the others don’t mention, such as Ad spend, AI optimization, AI targeting, Product category. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 29, 2026 for Adyogi Facebook & Insta Ads, Oct 14, 2026 for Helmsman; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 29, 2026 for Adyogi Facebook & Insta Ads, Oct 14, 2026 for Helmsman. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.